exploring the latent structure of strength‐related attitude attributes
... 1968; Powell, 1977; Tedin, 1980), it has also been gauged by measuring elaboration (Brown, 1974). Treating measures of diVerent strength‐related attitude attributes as interchangeable is reasonable if one assumes that they each reflect the same underlying construct. The notion of conceptual overlap ...
... 1968; Powell, 1977; Tedin, 1980), it has also been gauged by measuring elaboration (Brown, 1974). Treating measures of diVerent strength‐related attitude attributes as interchangeable is reasonable if one assumes that they each reflect the same underlying construct. The notion of conceptual overlap ...
THE USE OF SURVEY DATA IN PRIVACY RESEARCH by James S
... section, several weaknesses of survey methodology are identified, with an emphasis on their relation to the study of privacy concerns. The Objective Methodologies section develops the strengths of unobtrusive research, and its application to privacy research. The paper concludes with a research prop ...
... section, several weaknesses of survey methodology are identified, with an emphasis on their relation to the study of privacy concerns. The Objective Methodologies section develops the strengths of unobtrusive research, and its application to privacy research. The paper concludes with a research prop ...
Conditioning Implicit and Explicit Brand Attitudes Using Celebrity
... such as Dave Chapelle and Conan O’Brien paired with several brands including Chipotle Mexican Grill, Gallo Family Vineyards, Starbucks, and Marriott Hotels to identify a useful conditioned stimulus. This pretest suggested that Gallo did not have overall differences by gender (t(26)<0.6) on close-end ...
... such as Dave Chapelle and Conan O’Brien paired with several brands including Chipotle Mexican Grill, Gallo Family Vineyards, Starbucks, and Marriott Hotels to identify a useful conditioned stimulus. This pretest suggested that Gallo did not have overall differences by gender (t(26)<0.6) on close-end ...
Attitudes as Temporary Constructions
... percentage points. He ended up winning by less than half a percentage point. White voters who were questioned by Black interviewers were especially reluctant to admit their support for Coleman (Shapiro, 1989). Such effects, while interesting in their own right, do not challenge the traditional view ...
... percentage points. He ended up winning by less than half a percentage point. White voters who were questioned by Black interviewers were especially reluctant to admit their support for Coleman (Shapiro, 1989). Such effects, while interesting in their own right, do not challenge the traditional view ...
Variability or Moderation? The Effects of Ambivalence on Political
... may be highly accessible while others are less so. When the considerations that come to mind have both positive and negative implications for the choice, this indicates ambivalence (Hochschild 1981; Riketta 2000; Steenbergen and Brewer 2004; Thompson et al. 1995).3 In this respect, ambivalence is so ...
... may be highly accessible while others are less so. When the considerations that come to mind have both positive and negative implications for the choice, this indicates ambivalence (Hochschild 1981; Riketta 2000; Steenbergen and Brewer 2004; Thompson et al. 1995).3 In this respect, ambivalence is so ...
THE RELIABILITY OF THE ANES FEELING THERMOMETERS: AN
... The former category included party identification and ideology. Krosnick included attitudes toward social groups in the latter category, and six of his seven measures were based on thermometer ratings. He reported that “the party (and) ideology . . . reliabilities are higher than the . . . social gr ...
... The former category included party identification and ideology. Krosnick included attitudes toward social groups in the latter category, and six of his seven measures were based on thermometer ratings. He reported that “the party (and) ideology . . . reliabilities are higher than the . . . social gr ...
attituDE iMPortaNcE aND attituDE-rElEVaNt KNoWlEDgE
... yielded no reliable effects on behavior (e.g., Mann, Tarantola, & Netter, 1992). Knowledge, in and of itself, seems not to have been sufficient to instigate attitude-congruent behavior. Similar large-scale efforts to increase the public’s knowledge about the health consequences of obesity have been ...
... yielded no reliable effects on behavior (e.g., Mann, Tarantola, & Netter, 1992). Knowledge, in and of itself, seems not to have been sufficient to instigate attitude-congruent behavior. Similar large-scale efforts to increase the public’s knowledge about the health consequences of obesity have been ...
Public Opinion
... A nonpartisan opinion research organization that reports surveys conducted by national firms on public policy issues. Especially strong coverage of quality of life and social issues; for example, race relations, health care, privacy, drug abuse, crime, the environment, and immigration. Great graphs ...
... A nonpartisan opinion research organization that reports surveys conducted by national firms on public policy issues. Especially strong coverage of quality of life and social issues; for example, race relations, health care, privacy, drug abuse, crime, the environment, and immigration. Great graphs ...
Public Opinion - Mr. Tyler`s Lessons
... A nonpartisan opinion research organization that reports surveys conducted by national firms on public policy issues. Especially strong coverage of quality of life and social issues; for example, race relations, health care, privacy, drug abuse, crime, the environment, and immigration. Great graphs ...
... A nonpartisan opinion research organization that reports surveys conducted by national firms on public policy issues. Especially strong coverage of quality of life and social issues; for example, race relations, health care, privacy, drug abuse, crime, the environment, and immigration. Great graphs ...
How We Conceptualize Our Attitudes Matters: The Effects of Valence
... avenues to pursue. However, in this paper, we will demonstrate how attitude framing, a much simpler process, can also lead to stronger attitudes. As an example of how attitudes can be framed differently, consider political preferences in the 2004 U.S. Presidential election. In this election, voters ...
... avenues to pursue. However, in this paper, we will demonstrate how attitude framing, a much simpler process, can also lead to stronger attitudes. As an example of how attitudes can be framed differently, consider political preferences in the 2004 U.S. Presidential election. In this election, voters ...
Theories of Public Opinion Formation and Change
... stream of political information provided by the news media, advocacy groups, and other individuals within the social environment, and they must store this information in memory for later use. From this elaborate and diverse set of stored information, citizens must derive attitudes on salient issues ...
... stream of political information provided by the news media, advocacy groups, and other individuals within the social environment, and they must store this information in memory for later use. From this elaborate and diverse set of stored information, citizens must derive attitudes on salient issues ...
A ttitudes, Uncertain t
... the framing of questions, and more, have systematic e ects on the responses given by individuals (Bishop, Oldendick and Tuchfarber 1978; Zaller and Feldman 1992; Schuman and Presser 1981; Krosnick and Berent 1993). All such e ects are a surprise to a naive (and straw-man) theory of attitudes and sur ...
... the framing of questions, and more, have systematic e ects on the responses given by individuals (Bishop, Oldendick and Tuchfarber 1978; Zaller and Feldman 1992; Schuman and Presser 1981; Krosnick and Berent 1993). All such e ects are a surprise to a naive (and straw-man) theory of attitudes and sur ...
Business Research Methods William G. Zikmund
... • Sample selection error -improper sample design or sampling procedure execution. • Interviewer error - field mistakes ...
... • Sample selection error -improper sample design or sampling procedure execution. • Interviewer error - field mistakes ...
Chapter 8, Survey Research
... computer programming, or other procedural errors during the analysis stage. • Sample selection error -improper sample design or sampling procedure execution. • Interviewer error - field mistakes ...
... computer programming, or other procedural errors during the analysis stage. • Sample selection error -improper sample design or sampling procedure execution. • Interviewer error - field mistakes ...
Is Public Opinion Stable? Resolving the Micro
... micro data, the unit of analysis is an individual (e.g., survey respondent). Typically, the researcher’s interest lies in knowing what opinion(s) that person holds, why, and with what effects. For example, one may be interested in knowing whether an individual respondent opposes or supports the Patr ...
... micro data, the unit of analysis is an individual (e.g., survey respondent). Typically, the researcher’s interest lies in knowing what opinion(s) that person holds, why, and with what effects. For example, one may be interested in knowing whether an individual respondent opposes or supports the Patr ...
The Measurement of Attitudes
... envelopes in public places (i.e., appeared to have been ‘lost’ by someone). • The letters were addressed to different organizations including UNICEF and Nazi groups. • Rationale: Mailing rates (how many letters were mailed) is indicative of positive attitude. ...
... envelopes in public places (i.e., appeared to have been ‘lost’ by someone). • The letters were addressed to different organizations including UNICEF and Nazi groups. • Rationale: Mailing rates (how many letters were mailed) is indicative of positive attitude. ...
QUESTIONNAIRE DESIGN: AN INTRODUCTION
... Dr. Serpa is an accomplished researcher and program evaluator. She has applied her skills to organizations in both the public and private sectors. At this time, Dr. Serpa is the Director of Professional Research and Evaluation Group. ...
... Dr. Serpa is an accomplished researcher and program evaluator. She has applied her skills to organizations in both the public and private sectors. At this time, Dr. Serpa is the Director of Professional Research and Evaluation Group. ...
Self-administered Questionnaire Survey Self
... “Making money and helping people are important in life. ...
... “Making money and helping people are important in life. ...
Research Methods Lesson 2 factors influencing
... 1.Questionnaires • Written lists of questions • The researcher has to choose how to administer them and they will decide this by thinking about the response rate • You need to be aware of different ways of ...
... 1.Questionnaires • Written lists of questions • The researcher has to choose how to administer them and they will decide this by thinking about the response rate • You need to be aware of different ways of ...
Chapter9
... Surveys may be used for descriptive, explanatory, and exploratory purposes. They are typically used in studies that have the individual as the unit of analysis. Although the method may be used for other units of analysis, some individual persons must serve as respondents or informants. ...
... Surveys may be used for descriptive, explanatory, and exploratory purposes. They are typically used in studies that have the individual as the unit of analysis. Although the method may be used for other units of analysis, some individual persons must serve as respondents or informants. ...
Jon Krosnick
Jon Alexander Krosnick (born January 5, 1959) is a professor of Political Science, Communication, and (by courtesy) Psychology, and director of the Political Psychology Research Group (PPRG) at Stanford University. Additionally, he is a Frederic O. Glover Professor in Humanities and Social Sciences and a Social Sciences Senior Fellow at Woods Institute. One major focus of his research has been questionnaire design and survey research methods. Krosnick has studied the psychology of attitudes, voter choice behavior, and attitudes toward global warming. He was also a co-principal investigator of the American National Election Study, the nation's long-running and most comprehensive academic research project exploring voter decision-making. Krosnick consults for several organizations, and has testified in court proceedings.Krosnick's work focuses on the design and methodology of questionnaires and surveys, and he has served as a consultant to the government, academia, and industry on these issues. Krosnick was a principal investigator leading the American National Election Studies from 2005 to 2009, along with Arthur Lupia of the University of Michigan. He was a member of the National Election Study Ad Hoc Committee on Survey Mode which compiled a report for the National Election Study Board of Overseers on the pros and cons of moving from face-to-face to telephone interviews. He has also studied the psychology of attitudes and researched how voters make up their minds and how campaigns influence them. He has conducted research on American attitudes toward global warming, how negativity in campaigns affects turnout, and ballot order effects. He has also been an on-television commentator on election night.