Cognitive Dissonance Theory
... only got 25 cents to try this product, so it couldn’t have been the money that attracted me. I must really like this product after all.” The trick is to induce the behavior that goes against the attitude while leaving people feeling personally responsible for the dissonant act. That way they are mor ...
... only got 25 cents to try this product, so it couldn’t have been the money that attracted me. I must really like this product after all.” The trick is to induce the behavior that goes against the attitude while leaving people feeling personally responsible for the dissonant act. That way they are mor ...
Gossip
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Gossip is idle talk or rumor, especially about the personal or private affairs of others; the act of gossipping is also known as dishing or tattling.Gossip has been researched in terms of its evolutionary psychology origins. This has found gossip to be an important means by which people can monitor cooperative reputations and so maintain widespread indirect reciprocity. Indirect reciprocity is defined here as ""I help you and somebody else helps me."" Gossip has also been identified by Robin Dunbar, an evolutionary biologist, as aiding social bonding in large groups.With the advent of the internet, gossip is now widespread on an instant basis, from one place in the world to another what used to take a long time to filter through is now instant.The term is sometimes used to specifically refer to the spreading of dirt and misinformation, as (for example) through excited discussion of scandals. Some newspapers carry ""gossip columns"" which detail the social and personal lives of celebrities or of élite members of certain communities.