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Joe Joins the Circus (or Elephant Love)
Joe Joins the Circus (or Elephant Love)

... Joe decided to use positive reinforcement to train Simon. He brought Simon into the ring and let him wander around. When Simon approached the big heart-shaped box, Joe gave him a plum. Joe did this three times before he quit giving Simon a plum simply for approaching the box. Simon started to invest ...
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Democracy and Public Administration
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Administrative Behavior

Administrative Behavior: a Study of Decision-Making Processes in Administrative Organization is a book written by Herbert A. Simon (1916–2001). It asserts that ""decision-making is the heart of administration, and that the vocabulary of administrative theory must be derived from the logic and psychology of human choice"", and it attempts to describe administrative organizations ""in a way that will provide the basis for scientific analysis"". The first edition was published in 1947; the second, in 1957; the third, in 1976; and the fourth, in 1997. As summarized in a 2001 obituary of Simon, the book ""reject[ed] the notion of an omniscient 'economic man' capable of making decisions that bring the greatest benefit possible and substitut[ed] instead the idea of 'administrative man' who 'satisfices—looks for a course of action that is satisfactory'"". Administrative Behavior laid the foundation for the economic movement known as the Carnegie School.The book crosses social science disciplines such as political science and economics. Simon returned to some of the ideas in the book in his later works, such as The Sciences of the Artificial (1969). The Royal Swedish Academy of Sciences cited the book as ""epoch-making"" in awarding the 1978 Nobel Memorial Prize in Economic Sciences to Simon. A 1990 article in Public Administration Review named it the ""public administration book of the half century"" (1940-1990). It was voted the fifth most influential management book of the 20th century in a poll of the Fellows of the Academy of Management.
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