Models of bodily expression perception
... Recent research provides already indirect evidence that bodies and faces have very similar behavioral, neurofunctional (Hadjikhani & de Gelder, 2003) and temporal correlates (Meeren, Hadjikhani, Ahlfors, Hamalainen, & de Gelder, 2008; Stekelenburg & de Gelder, 2004). Concerning the neurofunctional c ...
... Recent research provides already indirect evidence that bodies and faces have very similar behavioral, neurofunctional (Hadjikhani & de Gelder, 2003) and temporal correlates (Meeren, Hadjikhani, Ahlfors, Hamalainen, & de Gelder, 2008; Stekelenburg & de Gelder, 2004). Concerning the neurofunctional c ...
Integrated Marketing Communications
... In order to gain competitive advantage and to ensure added value for the customer, the communication process needs to be planned in a systematic and controlled manner. With an ever-increasing choice of communication methods and ways of combining these, it is vital that any decisions made are based o ...
... In order to gain competitive advantage and to ensure added value for the customer, the communication process needs to be planned in a systematic and controlled manner. With an ever-increasing choice of communication methods and ways of combining these, it is vital that any decisions made are based o ...
An Evaluation of the Role of Marketing in Public Transit Organizations
... Forty-three percent of the respondents (n=81) are from public transit agencies; the remaining 57 percent (n=105) are classified as specialized transportation agencies. The vast majority of the public transit agencies (59 of the 81) classify themselves as bus-only organizations. Those so classified a ...
... Forty-three percent of the respondents (n=81) are from public transit agencies; the remaining 57 percent (n=105) are classified as specialized transportation agencies. The vast majority of the public transit agencies (59 of the 81) classify themselves as bus-only organizations. Those so classified a ...
Direct Marketing for Lending and Deposits
... increasing cross-sell ratio, generating more loans, increasing deposit accounts, or driving net new customer households. It is also important to determine whether the campaign will be focused on customers or prospects or both? ...
... increasing cross-sell ratio, generating more loans, increasing deposit accounts, or driving net new customer households. It is also important to determine whether the campaign will be focused on customers or prospects or both? ...
Marketing Implementation
... with marketing implementation could not be identified in the literature. Additionally, our interest in managers' free elicitation on their implementation experiences stemmed from the pilot, which suggested that their actual views of the functional marketing implementation process in SMI firms did no ...
... with marketing implementation could not be identified in the literature. Additionally, our interest in managers' free elicitation on their implementation experiences stemmed from the pilot, which suggested that their actual views of the functional marketing implementation process in SMI firms did no ...
The Effects of Product Placement
... To sum up, product placement is a way that through the advertisers by paid or sponsored product to the media makers, including television shows, video games, movies and novels, etc. In order to switch the mode of product placement which have involved Visual Only, Audio Only, Audio with Visual; with ...
... To sum up, product placement is a way that through the advertisers by paid or sponsored product to the media makers, including television shows, video games, movies and novels, etc. In order to switch the mode of product placement which have involved Visual Only, Audio Only, Audio with Visual; with ...
ENTREPRENEURIAL MARKETING: A NEW APPROACH FOR
... without resources currently controlled.” (Kraus, Harms et al., 2010, p. 26). The focus of this definition is not on entrepreneurship side (identifying opportunities) but on marketing side (creating, communicating and delivering value). All those definitions are centred on business processes. A secon ...
... without resources currently controlled.” (Kraus, Harms et al., 2010, p. 26). The focus of this definition is not on entrepreneurship side (identifying opportunities) but on marketing side (creating, communicating and delivering value). All those definitions are centred on business processes. A secon ...
How captive is your audience? Defining overall advertising
... is wide, how to classify ad involvement and the results of studies using ad involvement do not always allow for a clear understanding of what involvement entails (Day, Stafford, & Camacho, 1995). Several types of involvement can be found: situational (Celsi & Olson, 1988); productrelated (Zaichkowsk ...
... is wide, how to classify ad involvement and the results of studies using ad involvement do not always allow for a clear understanding of what involvement entails (Day, Stafford, & Camacho, 1995). Several types of involvement can be found: situational (Celsi & Olson, 1988); productrelated (Zaichkowsk ...
Marketing Strategy for Medical Devices Market
... consumers‟ good, e.g. clothes or food. However, the creating of a marketing plan for medical devices, which are high-tech and specialized products sold on a high competitive market, can be more challenging. The master‟s thesis is based on the author‟s experience gained during her internship at the A ...
... consumers‟ good, e.g. clothes or food. However, the creating of a marketing plan for medical devices, which are high-tech and specialized products sold on a high competitive market, can be more challenging. The master‟s thesis is based on the author‟s experience gained during her internship at the A ...
Understanding Pay-Per-Click (PPC) Advertising
... consider the potential value of the leads – or clicks – derived from a given source. This value will be based on the type of customer the advertiser expects to attract and the potential sales revenue to be gained. As with other forms of advertising, selecting the target audience is critical; thus, f ...
... consider the potential value of the leads – or clicks – derived from a given source. This value will be based on the type of customer the advertiser expects to attract and the potential sales revenue to be gained. As with other forms of advertising, selecting the target audience is critical; thus, f ...
View Raj Srivastava`s CV - Mack Institute for Innovation Management
... GOIZUETA BUSINESS SCHOOL, EMORY UNIVERSITY Helped establish the Emory Marketing Institute (EMI) at Goizueta Business School with major support from Sergio Zyman (ex-CMO, Coca Cola) and the Zyman Marketing Group. EMI focused on brands and brand portfolios (including private labels) as the unifying fo ...
... GOIZUETA BUSINESS SCHOOL, EMORY UNIVERSITY Helped establish the Emory Marketing Institute (EMI) at Goizueta Business School with major support from Sergio Zyman (ex-CMO, Coca Cola) and the Zyman Marketing Group. EMI focused on brands and brand portfolios (including private labels) as the unifying fo ...
Marketing Technology in New Marketing Environment
... new markets, and enlarge actual ones, and so on as before. This role refers to the impact of products or service's technologies on consumers’ value. That is to say, it mainly deals with the match between the new demand of consumers and the supply of the firms. An example is the CPU industry, where t ...
... new markets, and enlarge actual ones, and so on as before. This role refers to the impact of products or service's technologies on consumers’ value. That is to say, it mainly deals with the match between the new demand of consumers and the supply of the firms. An example is the CPU industry, where t ...
FREE Sample Here
... In 1921, a scientist in Austria put two living, beating hearts in a fluid bath that kept them beating. He stimulated the vagus nerve of one of the hearts. This is a bundle of neurons that serves the parasympathetic nervous system and causes a reduction in the heart’s rate of beating. A substance was ...
... In 1921, a scientist in Austria put two living, beating hearts in a fluid bath that kept them beating. He stimulated the vagus nerve of one of the hearts. This is a bundle of neurons that serves the parasympathetic nervous system and causes a reduction in the heart’s rate of beating. A substance was ...
FREE Sample Here
... less sun protection was needed. Biologists tell us that there are no physical characteristics that divide people into “racial groups”. We are all one species. “Race” is a socially defined term not a precise biological one. As a socially defined category, it can exert powerful influences upon b ...
... less sun protection was needed. Biologists tell us that there are no physical characteristics that divide people into “racial groups”. We are all one species. “Race” is a socially defined term not a precise biological one. As a socially defined category, it can exert powerful influences upon b ...
Methods of Studying The Nervous System - U
... horizontal sections where radio-activity has accumulated, and thus it indicates what areas were particularly active during the test Pinel's Biopsychology, 5th Ed. ...
... horizontal sections where radio-activity has accumulated, and thus it indicates what areas were particularly active during the test Pinel's Biopsychology, 5th Ed. ...
File - Professor Tepfer`s courses
... ____ 47. A value or attitude deemed acceptable by a group is called a(n): a. expectation b. reference c. aspiration d. opinion e. norm ____ 48. Because her mother only went to the supermarket once a month, this is how Monique prefers to do her grocery shopping. One of the reasons Monique is such an ...
... ____ 47. A value or attitude deemed acceptable by a group is called a(n): a. expectation b. reference c. aspiration d. opinion e. norm ____ 48. Because her mother only went to the supermarket once a month, this is how Monique prefers to do her grocery shopping. One of the reasons Monique is such an ...
Marketing in the tax administration in Albania Manoku E, Kalia M
... As in every other important economic sector, public administration is confronted with the need for sustained marketing activities. Marketing can be seen as "a systematic search process that leads to knowledge of the market (Nedelea, 2006). Public organizations use four types of marketing, which diff ...
... As in every other important economic sector, public administration is confronted with the need for sustained marketing activities. Marketing can be seen as "a systematic search process that leads to knowledge of the market (Nedelea, 2006). Public organizations use four types of marketing, which diff ...
IMPLEMENT AND MONITOR MARKETING ACTIVITIES
... A strong market may call for an objective that invests heavily in marketing to attract the highest level of customers and sales. A weaker organisation in a strong market may wish to strengthen the organisation, through the product offerings that they have, using this as a way to improve knowledg ...
... A strong market may call for an objective that invests heavily in marketing to attract the highest level of customers and sales. A weaker organisation in a strong market may wish to strengthen the organisation, through the product offerings that they have, using this as a way to improve knowledg ...
0273684515_pp04
... Issues for managers • What are the constraints placed on developing and implementing an e-business strategy by the e-environment? • What factors influence the adoption of new digital media and how can we estimate future demand for online services? • How can trust and privacy be assured for the custo ...
... Issues for managers • What are the constraints placed on developing and implementing an e-business strategy by the e-environment? • What factors influence the adoption of new digital media and how can we estimate future demand for online services? • How can trust and privacy be assured for the custo ...