On the Timing and Depth of a Manufacturer`s Sales Promotion
... of discounts. In frequently purchased products, consumers’ purchase decisions not only ...
... of discounts. In frequently purchased products, consumers’ purchase decisions not only ...
LITERATURE REVIEW: BRAND EQUITY
... equity measures (price premium, sales premium, revenue premium) finding in every case positive correlations. Ferjani et al. (2009) built a conjoint based brand-attribute interaction model, and tested its fit while analyzing five other specifications. They found strong evidence for the empirical sup ...
... equity measures (price premium, sales premium, revenue premium) finding in every case positive correlations. Ferjani et al. (2009) built a conjoint based brand-attribute interaction model, and tested its fit while analyzing five other specifications. They found strong evidence for the empirical sup ...
Marketing communication techniques aimed at children and teenagers
... concerning the media usage of children and teenagers. Minors consume different media at the same time and this in an environment where media are converging. ...
... concerning the media usage of children and teenagers. Minors consume different media at the same time and this in an environment where media are converging. ...
TCRP Report 36 - Transportation Research Board
... evaluate opportunities that exist for increasing ridership, particularly by establishing a base of knowledge on local customers. One market research tool--frequently used effectively in the private sector--is market segmentation. Transit services often are designed and operated effectively with litt ...
... evaluate opportunities that exist for increasing ridership, particularly by establishing a base of knowledge on local customers. One market research tool--frequently used effectively in the private sector--is market segmentation. Transit services often are designed and operated effectively with litt ...
Tackling food marketing to children in a digital world
... video viewing sites for mixed audiences. Brands and marketers report that digital marketing (including for HFSS foods) amplifies advertising in traditional media, achieving greater ad attention and recall, greater brand awareness and more positive brand attitudes, greater intent to purchase and high ...
... video viewing sites for mixed audiences. Brands and marketers report that digital marketing (including for HFSS foods) amplifies advertising in traditional media, achieving greater ad attention and recall, greater brand awareness and more positive brand attitudes, greater intent to purchase and high ...
Principles of Marketing, 13e (Kotler/Armstrong)
... A) "We don't have a marketing department; we have a customer department." B) "We're in the business of making and selling superior products." C) "We build them so you can buy them." D) "When it's profits versus customers' needs, profits will always win out." E) "You won't find a better deal anywhere ...
... A) "We don't have a marketing department; we have a customer department." B) "We're in the business of making and selling superior products." C) "We build them so you can buy them." D) "When it's profits versus customers' needs, profits will always win out." E) "You won't find a better deal anywhere ...
Customer Relationship Marketing and Customer
... providing companies are running successfully but every companies faced more completion to survey in the market. This study is intended to help them to formulate more rational strategies aimed at attracting and retaining consumer, this research should contribute to a better appreciation and understan ...
... providing companies are running successfully but every companies faced more completion to survey in the market. This study is intended to help them to formulate more rational strategies aimed at attracting and retaining consumer, this research should contribute to a better appreciation and understan ...
brand equity
... with the power of the brand. It is all about creating differences between products. ...
... with the power of the brand. It is all about creating differences between products. ...
Product development capability and marketing strategy for new
... 0167-8116/$ – see front matter © 2013 Elsevier B.V. All rights reserved. http://dx.doi.org/10.1016/j.ijresmar.2013.01.003 ...
... 0167-8116/$ – see front matter © 2013 Elsevier B.V. All rights reserved. http://dx.doi.org/10.1016/j.ijresmar.2013.01.003 ...
Full-Text PDF
... the implicit processing of happy facial expressions, with no changes in consciously experienced mood. These findings have been explained by projections from the cerebellar vermis to the ventral tegmental area of the midbrain, thus modulating the mesolimbic areas through ventral tegmental dopaminergi ...
... the implicit processing of happy facial expressions, with no changes in consciously experienced mood. These findings have been explained by projections from the cerebellar vermis to the ventral tegmental area of the midbrain, thus modulating the mesolimbic areas through ventral tegmental dopaminergi ...
Analysis of Samsung Notebook Strategy
... use in the marketplace. Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale. A certain amount of crossover occurs when promotion uses the four principal elements together, which is common in film promotion. Advertising covers any communication that i ...
... use in the marketplace. Promotion has four distinct elements - advertising, public relations, word of mouth and point of sale. A certain amount of crossover occurs when promotion uses the four principal elements together, which is common in film promotion. Advertising covers any communication that i ...
practitioners` view of the role of ooh advertising media in imc
... 2.1.1. OOH advertising media as an alternative, or supporting medium Some classify OOH advertising media within the larger group of support media to strengthen the message that is sent to the target audience via traditional media, such as radio, television, newspapers and magazines (Belch & Belch, 2 ...
... 2.1.1. OOH advertising media as an alternative, or supporting medium Some classify OOH advertising media within the larger group of support media to strengthen the message that is sent to the target audience via traditional media, such as radio, television, newspapers and magazines (Belch & Belch, 2 ...
the best days and times for email marketing
... small to medium-sized companies. We have focused on listening to our customers’ needs and responding by providing additional products and services. It is this sensitive ear to the customer’s voice that has enabled us to develop market focused databases, like our University and Technology Decision Ma ...
... small to medium-sized companies. We have focused on listening to our customers’ needs and responding by providing additional products and services. It is this sensitive ear to the customer’s voice that has enabled us to develop market focused databases, like our University and Technology Decision Ma ...
Brands and Branding - INFORMS PubsOnline
... 4. What is the impact of corporate image on customer purchases and firm profitability and value? Does it operate directly or indirectly through its effect on specific brand equity? Integrating Brand Marketing A variety of branding and marketing activities can be conducted to help achieve the desired br ...
... 4. What is the impact of corporate image on customer purchases and firm profitability and value? Does it operate directly or indirectly through its effect on specific brand equity? Integrating Brand Marketing A variety of branding and marketing activities can be conducted to help achieve the desired br ...
... Brand equity refers to obtaining a premium price for a brand, compared to that which would be obtained if the product or service was not identified by a brand (AAKER, 1991; KELLER, 1993; AAKER; BREL, 1993). Brands, according to Rumelt, Schendel and Teece (1991), are parts of the strategic assets res ...