WESLEY J. JOHNSTON Department of Marketing 215 Camden
... "Performance, Attribution and Expectancy Linkages in Personal Selling," (1994), Journal of Marketing (October), pp. 68-81, with Keysuk Kim. "The Dynamics of Long-Term Business-to-Business Relationships," (1994), Journal of the Academy of Marketing Science, Volume 22, (2), pp. 130-145, with Pratibha ...
... "Performance, Attribution and Expectancy Linkages in Personal Selling," (1994), Journal of Marketing (October), pp. 68-81, with Keysuk Kim. "The Dynamics of Long-Term Business-to-Business Relationships," (1994), Journal of the Academy of Marketing Science, Volume 22, (2), pp. 130-145, with Pratibha ...
position and role of personal selling
... buyers, and that the aim is presenting the offer, answering questions and, ultimately, obtaining order. "Almost all definitions of personal selling underline it as a process of informing the buyer in which the seller guides the buyer to the decision to buy a product or service." (Ognjanov, 2004). Th ...
... buyers, and that the aim is presenting the offer, answering questions and, ultimately, obtaining order. "Almost all definitions of personal selling underline it as a process of informing the buyer in which the seller guides the buyer to the decision to buy a product or service." (Ognjanov, 2004). Th ...
pf3e_basic_ch07
... • Regression Analysis – Predicting sales based on the relationship between past sales and one or more variables ...
... • Regression Analysis – Predicting sales based on the relationship between past sales and one or more variables ...
Selling to Consumers Online
... – Element combination to achieve goals • Selling and promoting products and services ...
... – Element combination to achieve goals • Selling and promoting products and services ...
On the value of critical marketing on education…
... generation of theory implies critically evaluating the state of existing knowledge and building upon this to create new theoretical approaches” (Burton 2005: p. 11). The need for criticality is enhanced by the social, political and economic power of marketing, as shown by the importance of marketing ...
... generation of theory implies critically evaluating the state of existing knowledge and building upon this to create new theoretical approaches” (Burton 2005: p. 11). The need for criticality is enhanced by the social, political and economic power of marketing, as shown by the importance of marketing ...
Recommendations for Responsible Food Marketing to Children
... are used when the products are different physically, are of different quality levels, are targeted for different users or uses, or vary in some other way that might cause confusion or loss of sales if brought together under a family brand umbrella. ...
... are used when the products are different physically, are of different quality levels, are targeted for different users or uses, or vary in some other way that might cause confusion or loss of sales if brought together under a family brand umbrella. ...
Table of Contents
... Successful performance of organisations, whether in Private or in the Government or Non-Profit sector critically depends on impressing and retaining their target audience (customers or beneficieries, as the case may be) by providing better value than the competing offers or options available to the ...
... Successful performance of organisations, whether in Private or in the Government or Non-Profit sector critically depends on impressing and retaining their target audience (customers or beneficieries, as the case may be) by providing better value than the competing offers or options available to the ...
Factor and Cluster Analysis as a Tool for Patient Segmentation
... It is argued that in the health care industry, increase in competitive pressures results in hospitals competing on the quality dimension [1]. In that respect, hospital competition might lead to better service and better efficiency. The improvement of efficiency over time is an indicator that hospita ...
... It is argued that in the health care industry, increase in competitive pressures results in hospitals competing on the quality dimension [1]. In that respect, hospital competition might lead to better service and better efficiency. The improvement of efficiency over time is an indicator that hospita ...
Improving Marketing Effectiveness
... trends are representative of those found in most technology markets today. Third, to be effective, marketing must be persuasive. Instead of measuring the impact of various marketing or advertising campaigns, we measured the persuasiveness of different forms of content used to build them. We measured ...
... trends are representative of those found in most technology markets today. Third, to be effective, marketing must be persuasive. Instead of measuring the impact of various marketing or advertising campaigns, we measured the persuasiveness of different forms of content used to build them. We measured ...
File
... History of Sports and Entertainment A Brief History of Leisure Sports and entertainment are leisure activities for the purpose of enjoyment. The growth of the sports and entertainment industries has relied on consumers with free time; discretionary income, or money left to spend after necessary ...
... History of Sports and Entertainment A Brief History of Leisure Sports and entertainment are leisure activities for the purpose of enjoyment. The growth of the sports and entertainment industries has relied on consumers with free time; discretionary income, or money left to spend after necessary ...
Darice Introduces New Pre-Paid Pricing Program and Lower
... customers,” said Mike Catanzarite, CEO of Darice. “This simplified, pre-paid shipping option will allow us to better cater to the unique needs of smaller customers and non-profit organizations.” In conjunction with the launch of this new pre-paid pricing program, Darice has lowered the cost on more ...
... customers,” said Mike Catanzarite, CEO of Darice. “This simplified, pre-paid shipping option will allow us to better cater to the unique needs of smaller customers and non-profit organizations.” In conjunction with the launch of this new pre-paid pricing program, Darice has lowered the cost on more ...
No Moo Launch Presentation Work In Progress
... Decision is brand: Ability to broaden target to wellbeing Distinctive proposition versus competition Cross category development for future ...
... Decision is brand: Ability to broaden target to wellbeing Distinctive proposition versus competition Cross category development for future ...
ESRC SEMINAR SERIES: TRUST IN THE PUBLIC SECTOR at the
... Centre for Social Marketing University of Strathclyde Abstract The increasing use by business of new media such as the internet and mobile communication technologies targeting prospective customer groups, raises a number of issues concerning the capability of existing regulatory structures to overse ...
... Centre for Social Marketing University of Strathclyde Abstract The increasing use by business of new media such as the internet and mobile communication technologies targeting prospective customer groups, raises a number of issues concerning the capability of existing regulatory structures to overse ...
brand management in small and medium enterprise
... the industry. The steel industry is an open market, which makes it difficult to brand their products. Brand distinctiveness is an important strategy a firm uses for its future growth and direction Brand distinctiveness is also important in clarifying the direction about the role of the brand in the ...
... the industry. The steel industry is an open market, which makes it difficult to brand their products. Brand distinctiveness is an important strategy a firm uses for its future growth and direction Brand distinctiveness is also important in clarifying the direction about the role of the brand in the ...
Fisher MBA Elective Course - Fisher College of Business
... The course is focused on the manager who uses marketing research and who is responsible for determining the scope and direction of research conducted by the company. How we will achieve the objectives: We will use a combination of readings, cases, guest lectures, class discussion and projects to ac ...
... The course is focused on the manager who uses marketing research and who is responsible for determining the scope and direction of research conducted by the company. How we will achieve the objectives: We will use a combination of readings, cases, guest lectures, class discussion and projects to ac ...
Changing preliminary perception of potential customers
... Theoretical framework explains such concepts as customer relationship marketing, integrated marketing communication, media channels in fashion industry, etc. It is combined from literature sources, such as books, scientific articles and business journals. There are two empirical data collection meth ...
... Theoretical framework explains such concepts as customer relationship marketing, integrated marketing communication, media channels in fashion industry, etc. It is combined from literature sources, such as books, scientific articles and business journals. There are two empirical data collection meth ...
partnership marketing - Mediator
... Respondents mention that the collaboration between partners means that a brand can achieve something more powerful than would be possible on their own: the partnership creates something that is bigger and stronger than the individual parts. 83% of online respondents agree that partnership marketing ...
... Respondents mention that the collaboration between partners means that a brand can achieve something more powerful than would be possible on their own: the partnership creates something that is bigger and stronger than the individual parts. 83% of online respondents agree that partnership marketing ...
IJRM at 25: Past and Future
... For a startup journal to succeed and prosper, at least four elements must co-align. The first is an opening in the market. At the time of IJRM’s foundation by Berend Wierenga, there was a strong sense of the need for a broad-based international journal in the field of marketing. Second, there must b ...
... For a startup journal to succeed and prosper, at least four elements must co-align. The first is an opening in the market. At the time of IJRM’s foundation by Berend Wierenga, there was a strong sense of the need for a broad-based international journal in the field of marketing. Second, there must b ...
PDF
... requirements may be different for new enterprises. Farmers already producing labor intensive crops often look toward other labor intensive enterprises as supplements or alternatives. New enterprises with labor requirements that complement rather than conflict with the labor peaks of current farm ent ...
... requirements may be different for new enterprises. Farmers already producing labor intensive crops often look toward other labor intensive enterprises as supplements or alternatives. New enterprises with labor requirements that complement rather than conflict with the labor peaks of current farm ent ...
Project Topics for - Marketing Specializtion
... 26. Study of Rural Marketing Strategy of Mahindra Tractors. 27. Study of rural consumer behavior in Tractor Purchasing 28. Rural marketing: prospects and challenges. 29. Study of Branding strategies of Vodaphone 30. Study of Marketing Mix strategies of Barista 31. Study of Marketing Mix Strategy of ...
... 26. Study of Rural Marketing Strategy of Mahindra Tractors. 27. Study of rural consumer behavior in Tractor Purchasing 28. Rural marketing: prospects and challenges. 29. Study of Branding strategies of Vodaphone 30. Study of Marketing Mix strategies of Barista 31. Study of Marketing Mix Strategy of ...
marketing strategy formulation for innovative product development
... to transmit completed work to another department which carries out the next step. Sequential product development method has its advantages, it helps to impose order and control of high-risk and complex new product development projects, but using this method of product development can take a long tim ...
... to transmit completed work to another department which carries out the next step. Sequential product development method has its advantages, it helps to impose order and control of high-risk and complex new product development projects, but using this method of product development can take a long tim ...
Importance of website`s attributes in apparel online
... those parts of Web sites they want and to ignore those they do not want to see is a simple example of how copyright rules and laws can be dishonored through such technologies. IV-Conclusion The utilitarian attributes, such as price, product guarantee and returns policy, the security, privacy, inform ...
... those parts of Web sites they want and to ignore those they do not want to see is a simple example of how copyright rules and laws can be dishonored through such technologies. IV-Conclusion The utilitarian attributes, such as price, product guarantee and returns policy, the security, privacy, inform ...
Cultural values and personal selling
... influenced by the degree of cultural orientation as measured by Hofstede’s (1980) collectivism index. A high score on collectivism index increases a nation’s preference for inter-personal communication tools like personal selling. This study tests this assumption with industry level data from Austra ...
... influenced by the degree of cultural orientation as measured by Hofstede’s (1980) collectivism index. A high score on collectivism index increases a nation’s preference for inter-personal communication tools like personal selling. This study tests this assumption with industry level data from Austra ...