Jussi Riikonen & Jarno Rinne Thesis Kajaani University of Applied Sciences
... attendance has been going down for several years. In the season 2004-2005 average attendance was 1000 people per game and a year later it was only 830. In the end of year 2006, near the half way mark of the season 2006-2007 this trend seemed to be going even worse, and Hokki decided to order this st ...
... attendance has been going down for several years. In the season 2004-2005 average attendance was 1000 people per game and a year later it was only 830. In the end of year 2006, near the half way mark of the season 2006-2007 this trend seemed to be going even worse, and Hokki decided to order this st ...
1 What is Marketing
... strategy with overall organizational objectives and marketing goals in mind. Based on these objectives, marketers weave the various elements of the strategy – personal selling, advertising, sales promotion, publicity, and public relations – into an integrated communications plan. This document becom ...
... strategy with overall organizational objectives and marketing goals in mind. Based on these objectives, marketers weave the various elements of the strategy – personal selling, advertising, sales promotion, publicity, and public relations – into an integrated communications plan. This document becom ...
Tools for Staying Ahead
... The Japanese frequently referred to the customer as Kami-sama, or "God." They don't invest heavily in "traditional" market research. Instead, they spend a lot of time in the market close to the customer. According to Kenichi Ohmae, one of Japan's leading business strategists: "The most successful Ja ...
... The Japanese frequently referred to the customer as Kami-sama, or "God." They don't invest heavily in "traditional" market research. Instead, they spend a lot of time in the market close to the customer. According to Kenichi Ohmae, one of Japan's leading business strategists: "The most successful Ja ...
IOSR Journal of Business and Management (IOSR-JBM)
... making a lot of impact on organizational performance. A lot of people are still new to the social media concept and they therefore do not understand how it works and they tend to undermine the kind of impact SMM can have on the organization. Social media has from time to time been viewed negatively ...
... making a lot of impact on organizational performance. A lot of people are still new to the social media concept and they therefore do not understand how it works and they tend to undermine the kind of impact SMM can have on the organization. Social media has from time to time been viewed negatively ...
Conceptualisation of Green Marketing
... (companies emphasising pursuing sustainability under governmental balancing). We interpret that proactive marketers are the most genuine group in implementing environmental marketing voluntarily and seeking competitive advantage through environmental friendliness. Thus, the example of these progress ...
... (companies emphasising pursuing sustainability under governmental balancing). We interpret that proactive marketers are the most genuine group in implementing environmental marketing voluntarily and seeking competitive advantage through environmental friendliness. Thus, the example of these progress ...
10 - Week Ten
... Advertising does not always have an immediate impact Multiple exposures are often necessary Difficult to determine which exposure led to purchase ...
... Advertising does not always have an immediate impact Multiple exposures are often necessary Difficult to determine which exposure led to purchase ...
Principles of Marketing - Lecture 9
... It is the action of carefully integrating and coordinating the company’s many communications channels to deliver a clear, consistent, and compelling message about the organization and its products. ...
... It is the action of carefully integrating and coordinating the company’s many communications channels to deliver a clear, consistent, and compelling message about the organization and its products. ...
content/teaching outline
... National, regional, and local advertising a. National advertising: Advertising sponsored by companies that sell products on a nationwide basis. Its goal is to create general demand for products. Example: Nike uses network television and national magazines such as Sports Illustrated, to promote its p ...
... National, regional, and local advertising a. National advertising: Advertising sponsored by companies that sell products on a nationwide basis. Its goal is to create general demand for products. Example: Nike uses network television and national magazines such as Sports Illustrated, to promote its p ...
How to define your unique selling proposition
... One of the advantages of USPs is that it is a very easy concept to understand. You just need to concentrate on making it work for your business. Before you start to use it, it helps to know: • The features of the product or service you wish to promote • How and why the customer uses the product or s ...
... One of the advantages of USPs is that it is a very easy concept to understand. You just need to concentrate on making it work for your business. Before you start to use it, it helps to know: • The features of the product or service you wish to promote • How and why the customer uses the product or s ...
Time Inc. Mobile Marketer, 2/13/08 SMS Alerts
... • Tremendous competition for readers on the web: Huffington Post, TMZ, Politico and thousands more • Time Warner’s CNN network and its aggressive digital and mobile strategies may limit Time Inc.’s digital initiatives with certain titles • Time Inc., Condé Nast, Hearst, Meredith, and News Corporatio ...
... • Tremendous competition for readers on the web: Huffington Post, TMZ, Politico and thousands more • Time Warner’s CNN network and its aggressive digital and mobile strategies may limit Time Inc.’s digital initiatives with certain titles • Time Inc., Condé Nast, Hearst, Meredith, and News Corporatio ...
advertising-report-intro
... Televisions adverts often use direct address as if they are talking to you to persuade you into buying their product Most adverts have music in the background to set a tone Most of the time there are bright colours used to make the product seem attractive. It is ...
... Televisions adverts often use direct address as if they are talking to you to persuade you into buying their product Most adverts have music in the background to set a tone Most of the time there are bright colours used to make the product seem attractive. It is ...
Evolution and Trends in the Study of Marketing Planning Track
... The last source of confusion we bring to light is the multidisciplinary and interdisciplinary approach of the activity. Wind (2009) emphasizes that the first thoughts of Peter Drucker already pointed out this characteristic. During the 1950’s, Drucker defined the purpose of a business as that of “cr ...
... The last source of confusion we bring to light is the multidisciplinary and interdisciplinary approach of the activity. Wind (2009) emphasizes that the first thoughts of Peter Drucker already pointed out this characteristic. During the 1950’s, Drucker defined the purpose of a business as that of “cr ...
PART 1 - University of Management and Technology
... impact on marketing. This is especially true for certain industries, such as telecommunications, automobiles, and tobacco. Social and cultural environment: Trends in this arena, present enormous opportunities for companies that are both farsighted and flexible. Issues and changes include increasing ...
... impact on marketing. This is especially true for certain industries, such as telecommunications, automobiles, and tobacco. Social and cultural environment: Trends in this arena, present enormous opportunities for companies that are both farsighted and flexible. Issues and changes include increasing ...
Pricing Processed Food Products
... wild blueberry jelly or samosas? All business owners grapple with pricing. It’s an important question since business success relies on your ability to make a profit. To find the right price for your food product, you need to strike a balance between product costs, the attitude of your target custome ...
... wild blueberry jelly or samosas? All business owners grapple with pricing. It’s an important question since business success relies on your ability to make a profit. To find the right price for your food product, you need to strike a balance between product costs, the attitude of your target custome ...
elc310day16
... • Blendtec , a supplier of commercial blenders to Starbucks and others, produced a video in which the CEO blended unusual products such as a garden rake and a golf club. – The video, uploaded to YouTube, received 3.9M views in an 8-month period and 8.2M views since 2010. – The Will It Blend? Campaig ...
... • Blendtec , a supplier of commercial blenders to Starbucks and others, produced a video in which the CEO blended unusual products such as a garden rake and a golf club. – The video, uploaded to YouTube, received 3.9M views in an 8-month period and 8.2M views since 2010. – The Will It Blend? Campaig ...
Customer Based Brand Equity
... Ensure identification of the brand with customers and an association of the brand in customers’ minds Establish the totality of brand meaning in the minds of ...
... Ensure identification of the brand with customers and an association of the brand in customers’ minds Establish the totality of brand meaning in the minds of ...
full text
... Kwak et al., 2010; Roy & Graeff, 2003). Various dimensions differentiating sport from other business contexts such as the monopolistic market situation, highly involved stakeholders, very loyal consumers, and exposure of unethical practices may suggest that professional sport organizations view CRM ...
... Kwak et al., 2010; Roy & Graeff, 2003). Various dimensions differentiating sport from other business contexts such as the monopolistic market situation, highly involved stakeholders, very loyal consumers, and exposure of unethical practices may suggest that professional sport organizations view CRM ...
Chapter 1
... Can delete unwanted incoming e-mail Can impatiently click away when website don’t quickly deliver desired information Providing relevant, interesting messages Engaging internet users by attracting them ...
... Can delete unwanted incoming e-mail Can impatiently click away when website don’t quickly deliver desired information Providing relevant, interesting messages Engaging internet users by attracting them ...
The Impact of Psychological Factors on Consumer Buying Behavior
... In this study, the influence of psychological factors on consumer buying behavior is investigated. The effect of psychological factors on buying behavior of consumers, who become much more important day by day, is tried to be measured. Turkey has seven regions. From each region two provinces are sel ...
... In this study, the influence of psychological factors on consumer buying behavior is investigated. The effect of psychological factors on buying behavior of consumers, who become much more important day by day, is tried to be measured. Turkey has seven regions. From each region two provinces are sel ...
What is Consumer Behavior?
... Give an example of a recent purchase experience in which you were dissatisfied because a firm’s marketing mix did not meet your expectations. Indicate how the purchase fell short of your expectations-and also explain whether your expectations were formed based on the firm’s promotion or something el ...
... Give an example of a recent purchase experience in which you were dissatisfied because a firm’s marketing mix did not meet your expectations. Indicate how the purchase fell short of your expectations-and also explain whether your expectations were formed based on the firm’s promotion or something el ...
Chapter 11 - jb
... 2. Price exceeds marginal cost in the long run, suggesting that society values additional units that are not being produced. 3. The gap between price and marginal cost for each firm creates an efficiency (or deadweight) loss industry-wide, illustrated in the same way as for the monopoly. 4. Average ...
... 2. Price exceeds marginal cost in the long run, suggesting that society values additional units that are not being produced. 3. The gap between price and marginal cost for each firm creates an efficiency (or deadweight) loss industry-wide, illustrated in the same way as for the monopoly. 4. Average ...
customer insight in the travel industry
... To get an update on customer trends and market segments in travel To hear real-life industry examples from leading travel industry marketing and insight experts To get guidance on how to create actionable insights through the use of data analytics To find out more about innovative mapping an ...
... To get an update on customer trends and market segments in travel To hear real-life industry examples from leading travel industry marketing and insight experts To get guidance on how to create actionable insights through the use of data analytics To find out more about innovative mapping an ...
Chapter Fourteen
... • Producer to agent to wholesaler to retailer to consumer – Agent—functional middlemen that do not take title to products and are compensated by commissions paid to the producers – Often used for inexpensive, frequently purchased items, for seasonal products, and by producers that do not have their ...
... • Producer to agent to wholesaler to retailer to consumer – Agent—functional middlemen that do not take title to products and are compensated by commissions paid to the producers – Often used for inexpensive, frequently purchased items, for seasonal products, and by producers that do not have their ...
week8-price - University of San Diego Home Pages
... Setting prices to reward customer responses such as paying early or promoting the product Adjusting prices to allow for differences in customers, products, or locations Adjusting prices for psychological effect Temporarily reducing prices to increase short-run sales ...
... Setting prices to reward customer responses such as paying early or promoting the product Adjusting prices to allow for differences in customers, products, or locations Adjusting prices for psychological effect Temporarily reducing prices to increase short-run sales ...