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Self-Serving Biases
Self-Serving Biases

... Self-esteem (S.E.)– your overall sense of self worth – I feel that I am a person of worth. – I feel that I have a number of good qualities Self-esteem Motivation – try to protect our self-esteem Darkside of Self-esteem - extreme low or high S.E. can have negative consequences Secure S.E. – self wort ...
Escalator or Elevator
Escalator or Elevator

... society still expects them to take care of their home and children at the same time, regardless of the amount of work they do outside the house. Thus, these career interruptions we mentioned are not only evident, but are also expected. Results of the Glass Escalator Effect The glass escalator effect ...
Exam Review - Blogs @ Suffolk University
Exam Review - Blogs @ Suffolk University

... Direction: positive Hypothesis: The more negative the advertising in a Senatorial campaign, the lower the turnout rate. Independent Variable: negativity of ads Dependent Variable: turnout Direction: negative ...
Key Terms
Key Terms

... Effect size—Size of a difference that has been found in a study. Empathy—Ability to experience the same emotion as another person or feel sympathy or compassion for another person. Empathic accuracy—Ability to infer another person’s thoughts and feelings. Erotic plasticity—Extent to which one’s sex ...
Evaluation of naturalistic observation
Evaluation of naturalistic observation

... people know they are being observed, they change their behaviour due to the issues of evaluation apprehension (worrying about being judged) and social desirability bias (wanting to appear socially desirable – ie. Seen in a positive light). This will therefore reduce the internal validity of the rese ...
The Role of Comparison Group Size in the Third
The Role of Comparison Group Size in the Third

... both larger and more socially distant. Most references to the target other in this area of research mention people without specifying their number (e.g., Cohen et al. , Duck et al. ). Third persons have been measured as individuals in several studies, however (e.g., Gunther and Hwa , Hoo ...
Persuasion
Persuasion

... when you are on social websites and when you “Like” or “Recommend” from any other website ...
RM-lesson-3-Student
RM-lesson-3-Student

... Instructions Pts told what to do in exactly the same way. ...
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Third-person effect

The Third-person effect hypothesis or Third-person perception or Web Third-person effect predicts that people tend to perceive that mass communicated media messages have a greater effect on others than on themselves, based on personal biases; additionally, because of this perception, people tend to take action to counteract the messages’ influence. The Third-person effect hypothesis often manifests itself through an individual’s overestimation of the effect of a mass communicated message on the generalized other, or an underestimation of the effect of a mass communicated message on themselves.These types of perceptions stem from a self-motivated social desirability (not feeling influenced by mass messages promotes self-esteem), a social-distance corollary (choosing to dissociate oneself from the others who may be influenced) and a perceived exposure to a message (others choose to be influenced by persuasive communication).
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