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Beyond Getting Noticed: Branding, Trademarks and
Beyond Getting Noticed: Branding, Trademarks and

Intellectual Property 101 - Global Intellectual Property Center
Intellectual Property 101 - Global Intellectual Property Center

... goods or services. A trademark can be a word, picture, symbol, or other distinguishing mark, or even a sound or smell. These are the brand names of our favorite products. These brands allow us to identify competing products by quickly looking at their marks. A trademark gains protection against unau ...
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Trademark



A trademark, trade mark, or trade-mark is a recognizable sign, design, or expression which identifies products or services of a particular source from those of others, although trademarks used to identify services are usually called service marks. The trademark owner can be an individual, business organization, or any legal entity. A trademark may be located on a package, a label, a voucher, or on the product itself. For the sake of corporate identity trademarks are also being displayed on company buildings.
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