Chapter 7: Attitudes and Attitude Change
Chapter 7: Attitudes and Attitude Change

... When people pay attention to a message, understand its content, and react to it (a process called elaboration), systematic processing can change attitudes. Attitudes resulting from such careful consideration last longer and are much more resistant to later change than most attitudes produced by supe ...
Midterm Study Guide
Midterm Study Guide

... completely free choice **symbolic action criterion Chapter 3 ****definition of an attitude ***learned, not innate ***predispositions to respond ***precursors for behavior ***evaluative dimension ****Likert scale ****Semantic Differential scale ***visually-oriented scales ***drawbacks to attitude sca ...
Chapter 13: Social Influence and Persuasion
Chapter 13: Social Influence and Persuasion

... • High in need for cognition are more ...
Psychology of Stereotypes
Psychology of Stereotypes

... differently and counteract some of the influence of stereotypes and judgment heuristics. ...
Chapter Eight - My Illinois State
Chapter Eight - My Illinois State

... Classic Models of Persuasion: Cognitive Dissonance Theory ...

Heuristic-systematic model of information processing

Heuristic-Systematic Model of Information Processing, or HSM, is a widely recognized communication model by Shelly Chaiken that attempts to explain how people receive and process persuasive messages. The model states that individuals can process messages in one of two ways: heuristically or systematically. The guiding belief with this model is that individuals are more apt to minimize their use of cognitive resources thus affecting the intake and processing of messages. HSM is quite similar to Elaboration Likelihood Model, or ELM. Both models were predominantly developed in the early-to-mid 1980’s and share many of the same concepts and ideas.