Chapter 7: Attitudes and Attitude Change
... When people pay attention to a message, understand its content, and react to it (a process called elaboration), systematic processing can change attitudes. Attitudes resulting from such careful consideration last longer and are much more resistant to later change than most attitudes produced by supe ...
... When people pay attention to a message, understand its content, and react to it (a process called elaboration), systematic processing can change attitudes. Attitudes resulting from such careful consideration last longer and are much more resistant to later change than most attitudes produced by supe ...
Midterm Study Guide
... completely free choice **symbolic action criterion Chapter 3 ****definition of an attitude ***learned, not innate ***predispositions to respond ***precursors for behavior ***evaluative dimension ****Likert scale ****Semantic Differential scale ***visually-oriented scales ***drawbacks to attitude sca ...
... completely free choice **symbolic action criterion Chapter 3 ****definition of an attitude ***learned, not innate ***predispositions to respond ***precursors for behavior ***evaluative dimension ****Likert scale ****Semantic Differential scale ***visually-oriented scales ***drawbacks to attitude sca ...
Psychology of Stereotypes
... differently and counteract some of the influence of stereotypes and judgment heuristics. ...
... differently and counteract some of the influence of stereotypes and judgment heuristics. ...