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Jeff Chester, Executive Director, Center for Digital Democracy
Jeff Chester, Executive Director, Center for Digital Democracy

... Protecting
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privacy
online
is
also
vital
if
we
are
to
protect
consumers,
who
 have
already
suffered
massive
financial
losses
and
other
personal
hardships
as
a
 result
of
the
recent
financial
debacle
(and
who
face
other
risks,
such
as
the
growth
 of
“ID
Theft”
and
data
security
leaks).

Mortg ...
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Marketing channel

A marketing channel is a set of practices or activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products and services get to the end-user, the consumer; and is also known as a distribution channel. A marketing channel is a useful tool for management, and is crucial to creating an effective and well-planned marketing strategy.Another less known form of the marketing channel is the Dual Distribution channel. This channel is a less traditional form that allows the manufacturer or wholesaler to reach the end-user by using more than one distribution channel. The producer can simultaneously reach the consumer through a direct market, such as a website, or sell to another company or retailer that will reach the consumer through another channel, i.e., a store. An example of this type of channel would be franchising.Roles of marketing channel in marketing strategies Links producers to buyers. Influences the firm's pricing strategy. Affecting product strategy through branding, policies, willingness to stock. Customizes profits, install, maintain, offer credit, etc.↑ ↑ ↑ ↑ 4.0 4.1
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