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PROGRAMS - The Opportunity Guy
PROGRAMS - The Opportunity Guy

... associations are gold if you know how to mine the opportunities. This seminar provides you with the tools and techniques essential to create a solid agency group base that will impact bottom line profits. You will explore the benefits and opportunities available through the creation of product partn ...
register now - Marketing Magazine
register now - Marketing Magazine

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MARKETING ENVIRONMENT

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...  Step 3: Determine how your brand will be positioned based on its unique selling points (USPs) and the needs of the target market.  Step 4: Set communication objectives and craft a distinct message based on your product and target market.  Step 5: Identify the media options that will optimize you ...
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The Study and Prioritization of the Role of Market Segmentation

... the country. Today, the need is growing more and more to banking services. People are expecting more and faster service than banks. Retain existing customers and attract new customers, require effective and efficient management of all aspects of the Bank with an emphasis on marketing management. Loo ...
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Marketing channel

A marketing channel is a set of practices or activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products and services get to the end-user, the consumer; and is also known as a distribution channel. A marketing channel is a useful tool for management, and is crucial to creating an effective and well-planned marketing strategy.Another less known form of the marketing channel is the Dual Distribution channel. This channel is a less traditional form that allows the manufacturer or wholesaler to reach the end-user by using more than one distribution channel. The producer can simultaneously reach the consumer through a direct market, such as a website, or sell to another company or retailer that will reach the consumer through another channel, i.e., a store. An example of this type of channel would be franchising.Roles of marketing channel in marketing strategies Links producers to buyers. Influences the firm's pricing strategy. Affecting product strategy through branding, policies, willingness to stock. Customizes profits, install, maintain, offer credit, etc.↑ ↑ ↑ ↑ 4.0 4.1
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