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Promotional campaign for pizza pan foods in Malaysia
Promotional campaign for pizza pan foods in Malaysia

... them to work through their days. Not neglecting, we are also targeting relatively towards low income group so that even they can enjoy the Pizza Pan in a very reasonable price. Besides that we are also targeting on customers from different ethnics to appeal their taste. For instance,, targeting the ...
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... 86.9% of consumers think green price is understandable, 34.49% of them think green product content is worth somewhat. As a result, manufacturers can consider implementing new product pricing strategy. As new green products on the market are mostly products for consumers, they have high novelty and s ...
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Integrated Marketing Communication to Increase Brand Equity

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... In the 1980s, consumer interest in health and itness increased demand for athletic shoes. Firms like Nike, Reebok, and Converse-as well as competing producers from Taiwan and Korea-battled to win a profitable share of the $9 billion market. To come out on top in these “sneakers wars;’ Nike’s manager ...
THE STATE OF DIGITAL LOTTERY STRATEGY AND MARKETING
THE STATE OF DIGITAL LOTTERY STRATEGY AND MARKETING

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Oracle Sales Cloud Sales Predictor Data Sheet

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Complete Paper - Research Publish Journals

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< 1 ... 171 172 173 174 175 176 177 178 179 ... 693 >

Marketing channel

A marketing channel is a set of practices or activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products and services get to the end-user, the consumer; and is also known as a distribution channel. A marketing channel is a useful tool for management, and is crucial to creating an effective and well-planned marketing strategy.Another less known form of the marketing channel is the Dual Distribution channel. This channel is a less traditional form that allows the manufacturer or wholesaler to reach the end-user by using more than one distribution channel. The producer can simultaneously reach the consumer through a direct market, such as a website, or sell to another company or retailer that will reach the consumer through another channel, i.e., a store. An example of this type of channel would be franchising.Roles of marketing channel in marketing strategies Links producers to buyers. Influences the firm's pricing strategy. Affecting product strategy through branding, policies, willingness to stock. Customizes profits, install, maintain, offer credit, etc.↑ ↑ ↑ ↑ 4.0 4.1
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