Topic 4 PPT Marketing ppt review
... Market orientation: An outward-looking approach basing product decisions on consumer demand, as established by market research. - Requires market research to determine what the customer wants to buy Product orientation: An inward- looking approach that focuses on making products that can be made or ...
... Market orientation: An outward-looking approach basing product decisions on consumer demand, as established by market research. - Requires market research to determine what the customer wants to buy Product orientation: An inward- looking approach that focuses on making products that can be made or ...
4.04
... Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely. - Jay Conrad Levinson ...
... Marketing is not an event, but a process . . . It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely. - Jay Conrad Levinson ...
DOWNLOAD - Midterm Jeopardy - 2nd Game
... share businesses or products. They generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment. ...
... share businesses or products. They generate a lot of cash that the firm uses to pay its bills and support other SBUs that need investment. ...
Market-Product Grid
... Market Segments –groups of people who think differently from the whole, but the same as each other Product Differentiation ...
... Market Segments –groups of people who think differently from the whole, but the same as each other Product Differentiation ...
Marketing Overall Revision Notes
... It meets the firm’s specific needs If done well it provides useful information which other firms may not have Disadvantages It’s expensive to do or buy-in It can be time-consuming to complete ...
... It meets the firm’s specific needs If done well it provides useful information which other firms may not have Disadvantages It’s expensive to do or buy-in It can be time-consuming to complete ...
Deciding How to Enter the Market
... Companies can either adopt the same promotion strategy they used in the home market or change it for each local market. Communication adaptation is fully adapting their advertising messages to local markets. ...
... Companies can either adopt the same promotion strategy they used in the home market or change it for each local market. Communication adaptation is fully adapting their advertising messages to local markets. ...
Marketing Strategies for Small Farms
... The farmer should make sure that his/her product is of high quality. This general product characteristic makes the product valuable to customers. Once quality is high, customers in the community would be drawn to the farmer by word-of-mouth and he/she can ask for higher prices without driving away c ...
... The farmer should make sure that his/her product is of high quality. This general product characteristic makes the product valuable to customers. Once quality is high, customers in the community would be drawn to the farmer by word-of-mouth and he/she can ask for higher prices without driving away c ...
BSBA_AoL_Report_AY15-16_LO_9_BUS_302_20160916
... expenditures be significantly high in an attempt to create consumer awareness of a product and its features? ...
... expenditures be significantly high in an attempt to create consumer awareness of a product and its features? ...
Ethics and Deliverin.. - Personal web pages for people of Metropolia
... • The process of gaining empathy within an international country market requires: • Cultural empathy – The ability to place yourself in the position of a buyer from another country. ...
... • The process of gaining empathy within an international country market requires: • Cultural empathy – The ability to place yourself in the position of a buyer from another country. ...
marketing management
... A business market is a group of profit making organizations that buy goods and services for business use. It consists of industries, distributors and retailers. This market has rational buying with and experiences an inelastic demand. ...
... A business market is a group of profit making organizations that buy goods and services for business use. It consists of industries, distributors and retailers. This market has rational buying with and experiences an inelastic demand. ...
POB 3.01 PPT
... Inseparable - services are consumed at the same time they are produced. The person or technology producing the service must be available when and where the consumer needs it. Marketers must determine when and where consumers want a service and must be able to provide it at that location and time. Pe ...
... Inseparable - services are consumed at the same time they are produced. The person or technology producing the service must be available when and where the consumer needs it. Marketers must determine when and where consumers want a service and must be able to provide it at that location and time. Pe ...
How to create a USP or differentiate a product
... Economy Pricing. This is a no frills low price. The cost of marketing and manufacture are kept at a minimum. Supermarkets often have economy brands for soups, spaghetti, etc. Price Skimming. Charge a high price because you have a substantial competitive advantage. However, the advantage is not susta ...
... Economy Pricing. This is a no frills low price. The cost of marketing and manufacture are kept at a minimum. Supermarkets often have economy brands for soups, spaghetti, etc. Price Skimming. Charge a high price because you have a substantial competitive advantage. However, the advantage is not susta ...
CHAPTER 6: The Competition Environment
... Firms face a downward sloping demand curve for each of their products, indicating that, as prices fall, demand increases and vice versa. In the market for breakfast cereals, the demand curve for cereals in general may be fairly inelastic, on the basis that people will always want to buy breakfast ce ...
... Firms face a downward sloping demand curve for each of their products, indicating that, as prices fall, demand increases and vice versa. In the market for breakfast cereals, the demand curve for cereals in general may be fairly inelastic, on the basis that people will always want to buy breakfast ce ...
what is marketing?
... WHAT IS MARKETING? Most people mistakenly identify marketing with selling and promotion. While selling and promotion are a part of marketing, they are not most important part. In the Principles of Marketing by Philip Kotlet stated: o If the marketer does a good job of identifying consumer nee ...
... WHAT IS MARKETING? Most people mistakenly identify marketing with selling and promotion. While selling and promotion are a part of marketing, they are not most important part. In the Principles of Marketing by Philip Kotlet stated: o If the marketer does a good job of identifying consumer nee ...
Business Plan Outline for Alliance Partners
... Market needs/ Gaps- Current “untapped market” section Business discusses the unmet needs in the market that current businesses do not address. It is helpful to have research in the section to support claims. Market Segmentation Business discusses the target market (such as women, young adults) for t ...
... Market needs/ Gaps- Current “untapped market” section Business discusses the unmet needs in the market that current businesses do not address. It is helpful to have research in the section to support claims. Market Segmentation Business discusses the target market (such as women, young adults) for t ...
Marketing mix. product. price. place. promotion.
... 4. Promotion : promotion is communication to customer favouring product, organization or ...
... 4. Promotion : promotion is communication to customer favouring product, organization or ...
Pricing Objectives
... products within a product line – Captive pricing: Pricing the basic product in a product line low while pricing related items at a higher level – Premium pricing: Pricing the highest-quality or most versatile products higher than other models in the product line – Bait pricing: Pricing an item in th ...
... products within a product line – Captive pricing: Pricing the basic product in a product line low while pricing related items at a higher level – Premium pricing: Pricing the highest-quality or most versatile products higher than other models in the product line – Bait pricing: Pricing an item in th ...
Ch. 15
... – Charge what consumers in each country will pay. – Use a standard markup of costs everywhere. ...
... – Charge what consumers in each country will pay. – Use a standard markup of costs everywhere. ...
The QuesTionable call for common carriage
... plicated by the manner in which the cost of providing Internet increase, the cheapest sources of raw materials become scarce. At service varies over different parts of the day and different locations. some point the economies of scale become diseconomies of scale Congestion costs arise when multiple ...
... plicated by the manner in which the cost of providing Internet increase, the cheapest sources of raw materials become scarce. At service varies over different parts of the day and different locations. some point the economies of scale become diseconomies of scale Congestion costs arise when multiple ...
Service parts pricing
Service Parts Pricing refers to the aspect of Service Lifecycle Management that deals with setting prices for service parts in the after-sales market. Like other streams of Pricing, Service Parts Pricing is a scientific pursuit aimed at aligning service part prices internally to be logical and consistent, and at the same time aligning them externally with the market. This is done with the overarching aim of extracting the maximum possible price from service parts and thus maximize the profit margins. Pricing analysts have to be cognizant of possible repercussions of pricing their parts too high or too low in the after-sales market; they constantly have to strive to get the prices just right towards achieving maximum margins and maximum possible volumes.The after-sales market consists of service part and after-sales service. These areas often account for a low share in total sales, but for a relatively high share in total profits. It is important to understand that the after-sales supply chain is very different from the manufacturing supply chain, and hence rules that apply to pricing manufacturing parts do not hold good for pricing service parts. Service Parts Pricing requires a different outlook and approach.Service networks deal with a considerably higher number of SKUs and a heterogeneous product portfolio, are more complex, have a sporadic nature of demand AND have minimal response times and strict SLAs. Companies have traditionally been content with outsourcing the after-sales side of their business and have encouraged third-party parts and service providers in the market. The result has been a bevy of these operators in the market with strict price competition and low margins.Increasingly, however, companies are realizing the importance of the after-sales market and its impact on customer retention and loyalty. Increasingly, also, companies have realized that they can extract higher profit margins from the after-sales services market due to the intangible nature of services. Companies are investing in their after-sales service networks to deliver high levels of customer service and in return command higher prices for their parts and services. Customers are being sold the concept of total cost of ownership (TCO) and are being made to realize that buying from OEMs comes packaged with better distribution channels, shorter response times, better knowledge on products, and ultimately higher product uptime.The challenge for companies is to provide reliable service levels in an environment of uncertainty. Unlike factories, businesses can’t produce services in advance of demand. They can manufacture them only when an unpredictable event, such as a product failure, triggers a need. The challenge for Service Parts Pricing is to put a value to this customer need. Parts that are critical, for example, can command higher prices. So can parts that only the OEM provides in the market. Parts that are readily available in the market cannot, and must not, be priced to high. Another problem with after-sales market is that demand cannot be stimulated with price discounts, customers do not stock up service parts just because they are on discount. On the up-side, the fact that most service parts are inelastic means pricing analysts can raise prices without the adverse effects that manufacturing or retail networks witness.These and other characteristics of the after-sales market give Service Parts Pricing a life of its own. Companies are realizing that they can use the lever of service part pricing to increase profitability and don't have to take prices as market determined. Understanding customer needs and expectations, along with the company's internal strengths and weaknesses, goes a long way in designing an effective service part pricing strategy.