Marketing Mix Topic Gateway
... Marketers change core colours at their peril. Shape is often used in fashion items. For instance, perfume bottles often have a distinctive and unique shape. ...
... Marketers change core colours at their peril. Shape is often used in fashion items. For instance, perfume bottles often have a distinctive and unique shape. ...
Basic Pricing Policies
... • Establishing a base price for a product can be accomplished by combining cost-oriented, demand-oriented, and competition-oriented policies, as well as considering resellers’ needs. • Businesses must decide whether to use a oneprice policy or a flexible pricing policy. • The product life cycle need ...
... • Establishing a base price for a product can be accomplished by combining cost-oriented, demand-oriented, and competition-oriented policies, as well as considering resellers’ needs. • Businesses must decide whether to use a oneprice policy or a flexible pricing policy. • The product life cycle need ...
Market Opportunity
... • Competitive Advantage • Rate your company’s competitive advantage from 1 – 5 • (1 being little to none and 5 being virtually untouchable) ...
... • Competitive Advantage • Rate your company’s competitive advantage from 1 – 5 • (1 being little to none and 5 being virtually untouchable) ...
Wheat: 2010-2011 Marketing Year Outlook
... Domestic demand for food tends to remain inelastic, which means that consumers will consume wheat without concern to price. Over the last 10 years food use averages 927 million bushels and will probably remain the same in the near future. The United States typically will use 80 million bushels as se ...
... Domestic demand for food tends to remain inelastic, which means that consumers will consume wheat without concern to price. Over the last 10 years food use averages 927 million bushels and will probably remain the same in the near future. The United States typically will use 80 million bushels as se ...
Advertising, Promotion and Sales Introduction A somewhat ill
... The Code of Sales Promotion Practice sets down guidelines as to fairness and clarity of competitions and provides a useful checklist to consider on the information to be provided to participants, both before product purchase and before entry. These guidelines provide comprehensive guidance on certai ...
... The Code of Sales Promotion Practice sets down guidelines as to fairness and clarity of competitions and provides a useful checklist to consider on the information to be provided to participants, both before product purchase and before entry. These guidelines provide comprehensive guidance on certai ...
armstrong06_media - FSU Faculty/Staff Personal Page
... socioeconomic neighborhoods, populated by upperclass, established managers, professionals, and heirs to “old money.” They are accustomed to privilege and living in luxurious surroundings. One in 10 millionaires can be found in Blue Blood Estates, and there is a considerate drop from these heights to ...
... socioeconomic neighborhoods, populated by upperclass, established managers, professionals, and heirs to “old money.” They are accustomed to privilege and living in luxurious surroundings. One in 10 millionaires can be found in Blue Blood Estates, and there is a considerate drop from these heights to ...
Slide 1
... • Markets and industries are not the same things • A Market consists of a group of current and/or potential customers having a willingness and ability to buy products (goods and services) to satisfy a particular class of wants and needs ...
... • Markets and industries are not the same things • A Market consists of a group of current and/or potential customers having a willingness and ability to buy products (goods and services) to satisfy a particular class of wants and needs ...
overview of marketing
... Marketing was once only an afterthought to product However, marketing not only has shifted its focus dramatically, it also has evolved into a major business function that crosses all areas of a firm or organisation Advises production about how much the company’s product to make and then tell l ...
... Marketing was once only an afterthought to product However, marketing not only has shifted its focus dramatically, it also has evolved into a major business function that crosses all areas of a firm or organisation Advises production about how much the company’s product to make and then tell l ...
Market segmentation..
... • The companies internal design strategy is led by the use of state of the art technology – converted for simple use, Steve jobs explanation of apples customs being “people who don’t want to read instruction manuals, people who lead very busy lives” • The brand has been build on design led products, ...
... • The companies internal design strategy is led by the use of state of the art technology – converted for simple use, Steve jobs explanation of apples customs being “people who don’t want to read instruction manuals, people who lead very busy lives” • The brand has been build on design led products, ...
February 18 - UCSB Department of Economics
... Laws have been passed to control monopoly profits Regulation typically tries to set economic profit to be about zero ...
... Laws have been passed to control monopoly profits Regulation typically tries to set economic profit to be about zero ...
File
... and you can print your work out. • Advertising needs to be informative rather than persuasive or “clever” • This will typically involve larger transactions than with consumers (think paper again) • Suppliers need to build up closer relationships with customers • Transactions often on an order / invo ...
... and you can print your work out. • Advertising needs to be informative rather than persuasive or “clever” • This will typically involve larger transactions than with consumers (think paper again) • Suppliers need to build up closer relationships with customers • Transactions often on an order / invo ...
Product Development
... • Process to spot good ideas and drop poor ones. • Develop system to estimate: market size, product price, development time and costs, manufacturing costs, and rate of return. • Evaluate these findings against set of company criteria for new products. ...
... • Process to spot good ideas and drop poor ones. • Develop system to estimate: market size, product price, development time and costs, manufacturing costs, and rate of return. • Evaluate these findings against set of company criteria for new products. ...
Unit5
... attributes of a product help determine its price, how it is to be promoted and how it can be distributed ⑾. Price adds to the intangible aspects of a product and may be an important promotional vehicle; pricing levels influence the channels of distribution available. Promotions draw on product benef ...
... attributes of a product help determine its price, how it is to be promoted and how it can be distributed ⑾. Price adds to the intangible aspects of a product and may be an important promotional vehicle; pricing levels influence the channels of distribution available. Promotions draw on product benef ...
The study of production, distribution and consumption of goods and
... same regards, there can be a surplus. This means that too much of an item has been made and not enough customers want to buy it. Example: When a new edition iPhone is released, the older editions will become cheaper to purchase because people want the new version. Therefore, a surplus is created and ...
... same regards, there can be a surplus. This means that too much of an item has been made and not enough customers want to buy it. Example: When a new edition iPhone is released, the older editions will become cheaper to purchase because people want the new version. Therefore, a surplus is created and ...
relation marketing
... * Americans are proud of their history and do not like to hear hoe short it is. Stress importance of individual freedom of person in this history. * Czechs are disappointed when American visitor does nor enough estimate our history. * In America is obvious national self-esteem and do not understand ...
... * Americans are proud of their history and do not like to hear hoe short it is. Stress importance of individual freedom of person in this history. * Czechs are disappointed when American visitor does nor enough estimate our history. * In America is obvious national self-esteem and do not understand ...
High Tech Marketing I
... Excessive focus on current customers Obscures the fact that customer needs may change over time and may be solved in radically new ways Ex. Kodak, Dell ...
... Excessive focus on current customers Obscures the fact that customer needs may change over time and may be solved in radically new ways Ex. Kodak, Dell ...
Quiz 1
... d. A textbook 15. ––––––––are items that you can physically touch. a. Goods b. Services c. Ideas d. Exchanges 16. –––––– reflects the relationship of benefits to costs, or what you get for what you give. a. Price b. Relational Orientation c. Value d. Marketing Plan ...
... d. A textbook 15. ––––––––are items that you can physically touch. a. Goods b. Services c. Ideas d. Exchanges 16. –––––– reflects the relationship of benefits to costs, or what you get for what you give. a. Price b. Relational Orientation c. Value d. Marketing Plan ...
05 Segmentation and Consumer Profiling
... decisions and behaviors these different people do • As a marketer, the more we know about our potential customers, the better we are able to anticipate or influence their buying decisions ...
... decisions and behaviors these different people do • As a marketer, the more we know about our potential customers, the better we are able to anticipate or influence their buying decisions ...
buying business2
... The likelihood of finding such a bargain depends on who is doing the selling and the conditions under which the sale is made. ...
... The likelihood of finding such a bargain depends on who is doing the selling and the conditions under which the sale is made. ...
What is Business?
... providing goods and services to others in exchange for money. Profit is the money left over after a business has paid the cost of providing its goods and services. It’s a reward for meeting customers needs and wants. Businesses are motivated by making profits. If a business does not earn a profit, i ...
... providing goods and services to others in exchange for money. Profit is the money left over after a business has paid the cost of providing its goods and services. It’s a reward for meeting customers needs and wants. Businesses are motivated by making profits. If a business does not earn a profit, i ...
Service parts pricing
Service Parts Pricing refers to the aspect of Service Lifecycle Management that deals with setting prices for service parts in the after-sales market. Like other streams of Pricing, Service Parts Pricing is a scientific pursuit aimed at aligning service part prices internally to be logical and consistent, and at the same time aligning them externally with the market. This is done with the overarching aim of extracting the maximum possible price from service parts and thus maximize the profit margins. Pricing analysts have to be cognizant of possible repercussions of pricing their parts too high or too low in the after-sales market; they constantly have to strive to get the prices just right towards achieving maximum margins and maximum possible volumes.The after-sales market consists of service part and after-sales service. These areas often account for a low share in total sales, but for a relatively high share in total profits. It is important to understand that the after-sales supply chain is very different from the manufacturing supply chain, and hence rules that apply to pricing manufacturing parts do not hold good for pricing service parts. Service Parts Pricing requires a different outlook and approach.Service networks deal with a considerably higher number of SKUs and a heterogeneous product portfolio, are more complex, have a sporadic nature of demand AND have minimal response times and strict SLAs. Companies have traditionally been content with outsourcing the after-sales side of their business and have encouraged third-party parts and service providers in the market. The result has been a bevy of these operators in the market with strict price competition and low margins.Increasingly, however, companies are realizing the importance of the after-sales market and its impact on customer retention and loyalty. Increasingly, also, companies have realized that they can extract higher profit margins from the after-sales services market due to the intangible nature of services. Companies are investing in their after-sales service networks to deliver high levels of customer service and in return command higher prices for their parts and services. Customers are being sold the concept of total cost of ownership (TCO) and are being made to realize that buying from OEMs comes packaged with better distribution channels, shorter response times, better knowledge on products, and ultimately higher product uptime.The challenge for companies is to provide reliable service levels in an environment of uncertainty. Unlike factories, businesses can’t produce services in advance of demand. They can manufacture them only when an unpredictable event, such as a product failure, triggers a need. The challenge for Service Parts Pricing is to put a value to this customer need. Parts that are critical, for example, can command higher prices. So can parts that only the OEM provides in the market. Parts that are readily available in the market cannot, and must not, be priced to high. Another problem with after-sales market is that demand cannot be stimulated with price discounts, customers do not stock up service parts just because they are on discount. On the up-side, the fact that most service parts are inelastic means pricing analysts can raise prices without the adverse effects that manufacturing or retail networks witness.These and other characteristics of the after-sales market give Service Parts Pricing a life of its own. Companies are realizing that they can use the lever of service part pricing to increase profitability and don't have to take prices as market determined. Understanding customer needs and expectations, along with the company's internal strengths and weaknesses, goes a long way in designing an effective service part pricing strategy.