Chapter 11
Chapter 11

... customers through mobile media o Text messages are now being replaced by more graphically designed multimedia messages o Mobile media offers a unique opportunity for companies to reach consumers at almost any time, or any location o Mobile media often effectively combines sales promotions with their ...
Mobile Advertising
Mobile Advertising

... have seen some success when used in apps, in-between pages or levels. Banner ads – Are still used both online and in mobile advertising, but may be less effective on mobiles due to the smaller screen. Content ads – Designed to overcome ‘ad blindness’ in users, some marketers have begun inserting ads ...

Mobile marketing

Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. In a more theoretical manner, academic Andreas Kaplan defines mobile marketing as ""any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device"".