Download Research Analyst/Data Miner

: (0033)6.61.50.18.72
Ahmad ABU RABI
 2 Résidence plein sud
94320 Thiais - France
Email: [email protected]
Birth Date: 25-05-1979
Nationalities: French & Jordanian
Research Analyst/Data Miner
IT professional with over five years of experience in the field of marketing analysis.
Proficiency in documentation, customer-behavior-analysis, assortment, price etc.
Effective communicator who can easily interface with customers and coworkers;
Proactive thinker, creative problem solver and decision maker who enjoys embracing
new challenges; self starter, team player with an urge to produce best in class quality of
work.
Specialties:
Statistics and Data mining: Descriptive statistics, inferential statistics, econometric models, regression
(Logistic, GLM, mixed model…), time series, probability, survey, sampling, data analysis, association
rules and several data mining methods
Statistical Software:
 SAS: Several modules in SAS especially SAS Base, SAS STAT, SAS Graph, SAS IML. High level in SAS
macro. Also Uses SAS Sever
 SPSS: Develop User Form in Script SPSS. Use SPSS (syntax and macro) to realize statistical
analysis, data analysis…
 SPAD & R: Very good level
Office Software: Excel, Word & PowerPoint (High level)
Programming Languages: Java, C++, PHP, XML, HTML and VBA
Database Language: SQL Server, SQL and Access, SAP
Professional Experience
July 2010 - Present: Analyst Insight and “Comms & Media”, dunnhumby (Marketing Advice:
http://www.dunnhumby.com), Paris/France




Generated statistical-analysis-reports utilizing large databases and data-sets, for 580 stores, 6
million cardholders and approximately 300,000 products and billions transactions.
Automated customer-monthly-targeting process using SAS, which resulted in a net revenue
increase of €135 million.
Generated reports to measure advertisement-campaign-effectiveness in terms of Turnover and
Retention Rate of Loyal Customers.
Segmented customers data in terms of their price sensitivity for a large retail-chain-store.
January 2010 – July 2010: Senior Analyst & Data miner, A.I.D (Marketing Data Analysis:
http://www.aid.fr/en/) , Versailles /France
 Generated Reports involving large datasets to measure promotional campaign effect in stores.
 Developed code to automated monthly reports interfacing with large SQL Server and SAS-Server
1/2
Ahmad ABU RABI
databases utilizing SAS (proc SQL) and Excel (DDE).
: (0033)6.61.50.18.72
April 2009 – December 2009: Senior Research Analyst, Samsung – after Sales service, Paris/France
 Generated forecasting-service-quality reports of breakdown rate of different Samsung products,
interfacing with SAP-repository and using SAS
 Created VBA code modules to generated sales reports of Samsung products broken down by
product; also interfacing with SAP-Repository and using SAS
November 2006- April 2009: Statistical Project Manager, GFK Marketing Service (market analysis:
http://www.gfk.com) – Paris/France





Managed statistical projects to help manufacturers and stores make decisions in terms of price,
assortment, promotion and media impact, category management (data analysis and
econometric model)
Created (code, test, deploy) software application (Store Group) to automate standard analysis
reports, utilizing VBA and interfacing with SPSS; the generated reports helped several
manufacturers and stores make informed decisions in terms of price, assortment, and
promotion impact
Trained consultants and account managers on the use of the developed application
Restructured Small-Domestic-Appliance data for SEB-group line of products within French
Hypermarkets; The net increased gain for the company was €52 million, and the turnover of 6%
Generated data analysis reports on working a various project like Visibility Share (TV Philips),
Category performance (ARC International), Price Gap, Market Share, TV advertising effect
(Dyson Vacuum Cleaner) and promotion effect (test stores and control stores)
Education
September 2004 - October 2006: Master degree of Applied Mathematics; option Social Sciences,
University of Caen (France) http://www.unicaen.fr/ – 5 years university degree
September 2003 – June 2004: Bachelor’s degree of Applied Mathematics; option Social Science,
University of Caen – 3 years university degree
September 2000 – June 2003: Statistics and Computer Sciences; University of Caen – 2 years
university degree
Training:
 April 2006 - October 2006: FIVIA, Developer Java - Paris
 May 2005 - June 2005: Hospital of Caen- MRI unity , Data mining & data analysis – Caen (France)
 April 2003 - July 2003: Regional Direction of Basse-Normandie (Public service), Analyst – Caen
Languages: Arabic, French and English
Interests
Culture: Literature, History and Economic & Business news
Sport: Kick Boxing & body building
2/2