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Are you the victim of advertising propaganda?
Can you complete the line? Did the tune come into your head as well?
1. Sometimes you feel like a nut, __________________ ____________ ____________.
2. Campbell’s Tomato Soup -- ___________________________.
3. It's the meatball spaghetti you can eat with a spoon...uh-oh _____________________!
4. Nick, Nick, Nick, Nick, Nick, Nick, Nick, Nick… _____________________________!
5. I want my baby back baby back baby back _________________’s baby back ribs.
6. 1-800- _______ ______________!
7. Shield your home…the ________________ _____________________.
8. I am stuck on Band-Aid brand, ‘cause _______________ ____________ ____ ____.
9. Nausea, heartburn, indigestion, upset stomach, ____________________ is a commercial for
______________________.
10. A wholesome snack that smiles back… ____________________________
Identify the brand for each Trademark: Write the brand name under each logo.
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Propaganda Terms
You need to know these terms for the test.
Term:
Propaganda
Definition
Example
Tactics that persuade
people to believe, buy,
or do something
See below
an attack on a person
instead of an issue
“My opponent is a
“tree-hugger.”
Bandwagon
You want to do this
because “everyone” is
doing it.
Everyone is voting for Jim
Smith. Shouldn’t you be
part of the winning team?
Red Herring
Distraction – Uses
details that have
nothing to do with the
topic
Emotional
Appeal
Appealing to your
emotions instead of
using logic, reason, or
facts
“The death penalty
doesn’t stop criminals
from committing
crimes…But what about all
of the victims’ families?”
Using cute little puppies
for the SPCA commercial
(can also be use of anger
or humor)
Name-calling
Transfer &
Testimonial
Repetition
Glittering
Generalization
Sweeping
Generalization
Circular
Argument
Appeal to
Numbers-Statistics
Plain Folks
Using a famous person
to endorse a product or
idea
Testimonial=they say
they like/use it
Repeats the message
over and over again
Athletes in Gatorade
commercials
Actress saying she
uses the hair color
Commercial “jingles”
1-800-My-Lemon
Using “good” labels
that are unsupported
by facts
American, patriotic,
amazing, beautiful
Stereotypes- a
statement about a
group of people not
based on fact
All ________ people
are ____________.
What you are supposed
to believe is mixed in
with the proof…You are
led to believe
something based on
the facts.
Using numbers to show
how many people think
something is true
Political Ad:
Joe Smith is in favor of
gun control. Communists
support gun control. Joe
Smith must be a
Communist.
People who use this
product or believe this
idea are just like you
and me.
A presidential candidate
is seen eating at a
McDonald’s restaurant.
“4 out of 5 doctors
recommend…”
Check the small print!
What do the numbers
really mean? Who are
these doctors?
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My Example
Name _______________
Group members: _____________________________________
Your small group will view a set of commercials. You must
identify the types of propaganda used in each commercial.
Which type of propaganda is most obvious?
Group 1
Group 2
Group # _____
DellTypes
Red of Propaganda:
Tide Stain
http://www.youtube.com/watch?v=O4te_DIknEQ&noredir
ect=1
http://www.youtube.com/watch?v=TGghswQgAzE
Diet Pepsi Max-What Is Love?
SalesGenie.com
http://www.youtube.com/watch?v=ctemZdDG7YA
http://www.youtube.com/watch?v=inB4uInnf4U
“Can Jimmy Play?”-Gatorade
Bridgestone Squirrel
http://www.youtube.com/watch?v=aAk48zTOk9U
http://www.youtube.com/watch?v=SkvI4NoUX6E
NFL-Best Fans on the Planet
FedEx Pigeons
http://www.youtube.com/watch?v=UUV4YKbiVxQ
http://www.youtube.com/watch?v=Ycvf9E2cjRs
Group 3
Group 4
Under Armour - Click-Clack
Dove - Evolution
http://www.youtube.com/watch?v=tvDvuILhGws
http://www.youtube.com/watch?v=iYhCn0jf46U
Zantac
Coke- Carville & Frist
http://www.youtube.com/watch?v=NgFvQhKNb3U
http://www.youtube.com/watch?v=k3hz5lbUFPo
Life Water-Thriller
E-Trade Baby
http://www.youtube.com/watch?v=8c_uvQ3Mp_8
http://www.youtube.com/watch?v=dxDSQ23cWhE
Pepsi-Justin Timberlake
Gatorade- Thirsty Dog
http://www.youtube.com/watch?v=AKKM8sP24BE
http://www.youtube.com/watch?v=cGDd6aAZavc
Types of Propaganda Used in Each Commercial:
_____________________________________ ________________________________________
_____________________________________ ________________________________________
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Name _______________________ Partner: ______________________
1. Work with a partner or on your own. Click on each of the links below.
2. Watch the short commercial clip – #1 and #13 are a little longer.
After watching the first 30 seconds, if you know the answer, you don’t have to watch the rest.
3. Fill in the type of propaganda that is being used. Some will have two, others may have one.
4. Explain why you picked that answer.
1. http://www.youtube.com/watch?v=9gspElv1yvc
SPCA
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
2. http://www.youtube.com/watch?v=lw9ZeXB2uKs
Audi commercial
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
3. http://www.youtube.com/watch?v=Is3icfcbmbs
Head-on
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
4. http://www.youtube.com/watch?v=18ya0-OZ58s
Snickers
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
5. http://www.youtube.com/watch?v=r2EcgNfK3PA
Doritos
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
6. http://www.youtube.com/watch?v=l6q0ft48Jpw
Pepsi
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
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7. http://www.youtube.com/watch?v=10DCwPoRYN0&feature=related
Anti-smoking
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
8. http://www.youtube.com/watch?v=HqL9MjPnxBA
Pro-Active
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
9. http://www.youtube.com/watch?v=AdaKNHWi1SQ&feature=related
Brad Pitt- Levis jeans
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
10. http://www.visit4info.com/advert/Time-for-a-New-Job-CareerBuildercom-SuperBowl2009/69046
Career Builder
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
11. http://www.youtube.com/watch?v=dIgey9NLdhk
Chuck Norris- Mt. Dew
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
12. http://www.youtube.com/watch?v=r30IPbdWqSw
Coke
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
13. http://www.youtube.com/watch?v=Ar3i1Gw26r0&feature=channel
Harry Reid
Type of Propaganda Used: ___________ Explanation:________________________
Type of Propaganda Used: ___________ Explanation:________________________
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Homework:
Sell It With Propaganda
Identifying Propaganda Worksheet
Name: ________________________________________
Use this worksheet to examine your example of propaganda (a commercial, magazine ad,
etc.) Identify which strategy was used, and bring the ad to school. If it is a TV
commercial or a website, just include the title.
Title of ad _______________________________________
What is your ad trying to “sell” (a product or an idea)?
_____________________________________________
_____________________________________________
Briefly describe your ad (its appearance, message, tone, etc.):
_____________________________________________
_____________________________________________
_____________________________________________
Intended audience (ex: a specific group of people, a nation, etc.):
_____________________________________________
Propaganda technique used (ex: testimonial, bandwagon, fear, etc.):
_____________________________________________
_____________________________________________
What clues indicate technique used?:
_____________________________________________
_____________________________________________
_____________________________________________
What makes the ad effective in “selling” the product?:
_____________________________________________
_____________________________________________
_____________________________________________
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These websites may be helpful when working through your propaganda unit.
PBS: Advertising Tricks
http://pbskids.org/dontbuyit/advertisingtricks/
_______________________________________________________
Propaganda Resources on the Web
http://www.classroomtools.com/proppage.htm
_______________________________________________________
Propaganda Slide Examples: PowerPoint (political)
http://www.ahistoryteacher.com/propaganda/Propaganda-Basic.ppt
_______________________________________________________
Student Propaganda PowerPoint Slide Examples
http://pinemountainms.blogs.com/files/propagandapt-1.ppt
_______________________________________________________
Student Propaganda PowerPoint Slide Examples
http://jc-schools.net/ppt/propaganda.ppt
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Propaganda Group Presentation
Task:
 Your group will create a PowerPoint slide for one form of propaganda.
 Your slide will contain the term, a picture, a definition, and an example
(commercial or advertisement) of the propaganda technique.
 Your slide will be added to a class PowerPoint presentation of all of the propaganda
terms. You will present your slide when it appears.
Presentation Planning & Note Sheet:
Who will present this
piece of the PPoint?
Term
Definition
Picture(s)
Commercial
or
Advertisement
Defend the
Propaganda
for this
Commercial
or
Advertisement
Emotional Appeal
•Appealing to your emotions instead
of using logic, reason, or facts.
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