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ANDROMEDA A. ROÑO
# 54 Hillside Street, Pasig City, 1601
Permanent Address: # 54 Hillside Street, Pasig City, 1601
(+632) 6329580; (+63917) 5728661 / [email protected]
OBJECTIVE: To obtain a management career that will further develop my strong leadership, communication and analytical skills and
will allow me to increase further my marketing and project management knowledge.
EDUCATIONAL BACKGROUND
2007-Present
University of the Philippines - Diliman
BS Business Economics - Candidate for Dean’s Medal
College Scholar (with a GWA of 1.75 or better), 2008 & 2010 (2 semesters)
2003-2007
Saint Pedro Poveda College
Academic Excellence in Filipino; Academic Excellence in Social Sciences; Silver Awardee at History Links
Competition
PROFESSIONAL EXPERIENCE
2010 April- May RAFFLES SERVICES
Marketing Intern
- Created four Industry papers for new industries the company may enter and generated new contacts for the
company to raise sales; Updated three marketing databases through telemarketing; helped organize the event,
“Speed to Act: A Business Intelligence Talk.” through pre-event logistics and promotions activities.
- Reported under the Vice President of Operations and Marketing and provided Market Research support
ACHIEVEMENTS
2010 October
MARKPROF TOP 25 MARKETING MANAGEMENT TRAINEES 2008
One of only 30 students chosen to attend a 7-week Marketing and Sales Leadership Bootcamp with top
market practitioners discussing various industry trends
2007 – 2010
SCHOOL OF ECONOMICS BADMINTON TEAM, Champion in Women’s Doubles Badminton
- Represented the School of Economics in Women’s Doubles and emerged as the champion in the following
tournaments and their respective years: Diliman Games (2009, 2010), BA-Econ-Architecture-Statistic Games
(2009, 2010) and Schoolympics (2007, 2008).
CO-CURRICULAR ACTIVITIES
2007-10
UP JUNIOR MARKETING ASSOCIATION
Adhoc Major Event Chairperson, 1st Sem AY 10-11
- Spearheaded a 15 member team that organized “Adhoc: The Absolute Affinity – The Biggest College Party in the
Metro”, the organization’s largest fundraising event for its beneficiary held at World Trade Center Events Hall;
Organized the team to create a large-scale social event from scratch and was successfully able to generate 30+
sponsors, 20+ media partners, 20 org partners; Led the team to increase fanbase by 200%, attendance by 200%
and profits by 100%; Success of the event resulted to Php. 500,000 profits, an attendance of over 5,000 college
students and garnering the award “Best Fundraiser” at the JMAwards.
Externals Committee Chairperson , 2nd Sem AY 09-10
- Headed the externals committee of the organization; in-charge of supervising projects of External Relations,
External Promotions, Marketing and Campus Relations leading to the formulation and creation of 6 events for the
semester; Spearheaded the first-ever culminating activity for the committee, “House: The Party”.
Marketing Head, 1st Sem AY 09-10
- Headed a 3 member team that organized two org-wide marketing seminars “Marketing Summit: This Way, App!”
and “SOLDIFY: Members’ Marketing Event” that featured talks in Marketing and Project Management; Innovated
the marketing culture in the organization through the establishment of the first ever “Team Marketing Brigs”;
Created the second generation of Junior Marketing Kits and efficiently organized the Marketing Point Persons of
the organization that has led to the 400% increase in organization’s marketing database entries
Externals Relations Head, 2nd Sem AY 08-09
- Headed a 3 member team and served as a liaison between UP JMA and Happy Andrada for the tie-up event ”
Perya” held A. Venue Events Hall; Helped in the promotions and publicity of the event
OTHERS
Fluent in oral and written communication in English and Filipino, with basic grasp of Spanish; capable of utilizing
MS Office applications, HTML programming language, and Adobe Photoshop; skilled in Sponsorship Marketing
and Project Management.