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Gestão & Regionalidade
ISSN: 1808-5792
[email protected]
Universidade Municipal de São Caetano do Sul
Brasil
Jacomossi, Rafael; Demajorovic, Jacques; Bernardes, Roberto; Santiago, Ana Lúcia
FATORES DETERMINANTES DA ECOINOVAÇÃO: UM ESTUDO DE CASO A PARTIR DE
UMA INDÚSTRIA GRÁFICA BRASILEIRA
Gestão & Regionalidade, vol. 32, núm. 94, enero-abril, 2016, pp. 101-117
Universidade Municipal de São Caetano do Sul
Sao Caetano do Sul, Brasil
Available in: http://www.redalyc.org/articulo.oa?id=133444682008
Abstract
The discussion about innovation practices that seek to ensure long-term competitive strategies and incorporate environ - mental
values has been increasing in academic debates. In this sense, the term ecoinnovation has been established as a consistent
theoretical concept and has the potential to reconcile environmental and economic objectives. Thus, this study proposes a
conceptual model of evaluation of the determining factors for ecoinnovation. Therefore, five external and three internal dimensions
that can influence the process of ecoinnovation in enterprises were identified based on literature review. This analytical model
applied in a case study showed the importance of internal factors such: the profile of the entrepreneur leadership and intermediate
level managers. As for external factors, the participation in collaborative networks and the ability to meet regulatory frameworks are
highlighted. The contribution of the study, therefore, is to present the conceptual model of evaluation to support future studies on
this theme.
Keywords
Ecoinnovation, conceptual model of assessment, regulation, entrepreneur.
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