Download Marketing in India August 1-13, 2011

 Marketing in India
August 1-13, 2011
MKT 3240 Selected Topics in Marketing: Marketing in India (3 credit hours)
Marketing in India is a first time travel/study opportunity for University of
Manitoba students. The program offers an intensive and stimulating survey of
marketing in India – the second most populated country in the World.
Recently, India has an emerged an economic giant with impressive growth in
the knowledge and service sectors. Offered in cooperation with the
Multinational Business Academy in Delhi, India, the program will combine
lectures, assignments, company site visits, and interaction with industry
leaders to provide students with a truly global learning experience. Topics
covered include the economic and cultural landscape of India, service
marketing in India, the emerging middle class consumers in India, and
retailing in India. The program is lead by Dr. Mohan Agrawal, a regular
visiting instructor in the Department of Marketing at the Asper School of
Business and internationally recognized teacher. Students will earn 3 credits at
the University of Manitoba. During the two weeks of the program, time will
be reserved to visit some of the famous cultural and religious sites in and
around Delhi such as the Taj Mahal, Akshardham Temple, and Old Delhi.
The program is open to all interested students. Pre-trip classes will be held in
June 2011 with Dr. Agrawal, who will be teaching at the University during
Summer Session 2011.
To find out more about this global learning experience, please attend one of
the information sessions:
November 24, 11:30 a.m., 138 Drake Building
November 25, 11:30 a.m., 539 Drake Building
In the meantime, if you have questions, please contact Bill Kops, Director,
Summer Session, [email protected] or Malcolm Smith, Head,
Department of Marketing, [email protected].