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How to Sell to the #Selfie Generation Overview • Background • Millennials • Marketing Strategies: Strategy of Preeminance Positioning Pain Points Background “Know your customers better than they know themselves” HIV Prevalence 1.3% Adults Millennials • Born between 1980 and 2000 •1 in 3 of employed people in the United States are millennials • Will make up 75% by 2025 Tough Times • Started jobs at the height of the recession • 78% of Generation X, Baby Boomers, and the Silent Generation were employed at ages 18-33 • 68% for Millennials • Employment dropped 6% among young women compared to 1998 • Income fallen by 5% compared to same age group in 2000 • Student loans averages doubled to $20,000 “Emerging Adulthood” • New York Times asked “Why are so many people in their 20’s taking so long to grow up?” • Sociologists • 74% say there is a changing timetable of emerging adults receive financial support from their parents Value Positioning Positioning Pain Points Questions? Also, stop by the DLI booth to talk strategy and to see DLI’s new smartphone app!