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‘Friend’Raising and events: cost
effective community fundraising
Community vs Events
• ‘In aid of’
• Supporters organize
• Primary aim is to raise
money
• The nature of the
activity is a key benefit
to the fundraiser
• ‘On behalf of’
• Charity organize
• Primary aim can be to
raise money, profile or
recruitment
• The event ought to be
connected to the
charity’s ethos and
beneficiaries
© Institute of Fundraising
‘Friend’raising
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Community groups
Schools
Clubs and societies
Collaborators
Online supporters
Facebook
Twitter
Staff and volunteers
Local, regional, national and international
support
© Institute of Fundraising
Events
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Sponsored events
Gala/dinner/fashion show
Auction
Challenge events
© Institute of Fundraising
Audit
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External
STEEPLE
Competitor
Collaborator
Market Analysis
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Internal
Past Performance
Product Lifecycle
Segmentation
Case for Support
© Institute of Fundraising
Objectives
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External audit
Internal audit
SWOT analysis
Organisational Mission
Overall Fundraising Objectives
SMART
© Institute of Fundraising
Why plan?
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Increase efficiency
Reduce duplication
Ensure profitability
Assess the resource implications
Consider timings
To walk away !!!!!!
© Institute of Fundraising
Research
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Costs for the fundraising activity
Quotes
Suppliers – internal and external
Volunteers
Timings
Location
Technical
Governance & legal
Training
© Institute of Fundraising
Tasks
Community
Events
• Recruit supporter groups
• Update database or
participants
• Create packs
• Test materials
• Provide merchandise
• Distribute packs
• Attend?
• Bank donations
• Thank supporters
• Plan donor journey and
stewardship
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Plan event
Recruit volunteers
Publicise event
Send invitations
Manage suppliers
Develop the case for support
Design and print merchandise
Update database
Run the event
Collect donations
Thank supporters
© Institute of Fundraising
Budget
• Allocate the costs for each task
• Allocate by budget heading
© Institute of Fundraising
Calculating ROI
(Fundraising Target – Costs of fundraising)
Costs of Fundraising
x100
© Institute of Fundraising
GANTT Chart