Download Radio and Television (plus internet, if you ask me…)

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Radio and Television
(plus internet, if you ask
me…)
Ch. 15
Radio and TV

Mass Communication: one or
several senders using printed or
electronic media to communicate
with a large number of people who
are not necessarily present; one or
more senders communicating with
large groups of people who may be
separated from each other and from
the sender by great distances.
Radio and TV

Electronic Media: technological
channels of communication,
such as radio and television.
(plus internet, if you ask
me…)
Purposes of Radio and TV
Entertainment
 Information

• News Magazine: a publication or
television program that presents
informative coverage of several
important subjects in some depth.
(20/20, 60 minutes)
• Documentary: an in-depth report
on one important subject.

Profit
Benefit

MASSIVE AUDIENCE

The message can potentially reach
EVERYONE!
Your book doesn’t talk
about internet…
What do you think???