Radio and Television (plus internet, if you ask me…) Ch. 15 Radio and TV Mass Communication: one or several senders using printed or electronic media to communicate with a large number of people who are not necessarily present; one or more senders communicating with large groups of people who may be separated from each other and from the sender by great distances. Radio and TV Electronic Media: technological channels of communication, such as radio and television. (plus internet, if you ask me…) Purposes of Radio and TV Entertainment Information • News Magazine: a publication or television program that presents informative coverage of several important subjects in some depth. (20/20, 60 minutes) • Documentary: an in-depth report on one important subject. Profit Benefit MASSIVE AUDIENCE The message can potentially reach EVERYONE! Your book doesn’t talk about internet… What do you think???