Download Marketing Strategy Template

Marketing Strategy Template:
S.W.O.T (1)
Mission Statement (2)
Strengths-
Based upon your SWOT, what is the medium term mission
Objectives and Strategy (3)
Weaknesses-
What are the key initiatives that will help manifest this mission
e.g. Increase company profitability by acquiring more higher
spending customers on to the network.
Opportunities –
Threats-
Capsule Marketing Strategy (4)
Using Ansoff matrix as a reference point.
Budgeted Marketing Mix (5)
Product
Promotion
Budget
Existing/new (ref ansoff matrix)
Social media, biz dev, promo’s etc
Each campaign to have budget +
expected ROI
Price strategy
Place, Channels
Marketing Organisation
1.
Discount orders >100 etc
Sales team
2.
Freemium model
1.
2.
Bolster sales team, lead generation
Optimise retail outlets
Marketing Strategy Template:
Ansoff Matrix
Existing Product/Service
Existing Market
New Market
New Product/Service
Market Penetration
Product Development
Market Development
Diversification