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Blue Ocean Strategy: Use by
Nintendo in the Red Ocean Video
Game Industry
Daniel Fischbach
13 February 2007
Purpose
In my documentary study, I
plan to give the audience a
clear view of the Blue Ocean
strategy form of marketing,
compare it to other forms of
marketing, and discuss how
Nintendo is using it to its
advantage.
Variable Model
Brief history of the game
company
Brief information about the
game console
Did this marketing strategy
work?
Overview of the marketing
strategy for the company
Comparison to other
companies’ marketing
strategies
Interviews – “Experts” (NJIT
contacts, etc.)
Interviews – Bloggers’
Opinions via Email
Interviews – NJIT Students
(Opinions)
Where else is the company
using this strategy?
Why is this strategy important
to the gaming industry as a
whole?
 Brief history of Nintendo
 Information about the new Wii console
 The above two will talk about
Nintendo’s new marketing
strategy, as well as compare it
to the strategy they have used
in the past and the strategy
their rivals are using right now
 Interviews
 Business experts from NJIT School of
Management (face to face)
 Bloggers (email)
 Users (face to face)
Collecting Information
 Interviews (face to face, telephone, email, etc.)
 NJIT electronic library
 Web
Presentation
 Website
 Text (including interviews)
 Audio of interviews
 Photos
 Flash video
Value
 Knowledge
 Marketing techniques
 Nintendo
 Changes in the video
game
Industry
 Gaming as something
simple