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Marketing I
Unit 1 Chapter 1
Christmas 2006
XBOX 360
Objectives
• Define and describe the Seven
functions of marketing.
• Classify any marketing effort
into one of the seven functions.
Marketing
Information
Management
Distribution
Product
Pricing
Selling
Financing
Promotion
Home Groups
1
2
3
4
Which Marketing
Function is being used?
Buying flour for
a bake sale
Which Marketing
Function is being used?
Advertising a
school band
Which Marketing
Function is being used?
Setting the price
for an hour of
babysitting
Which Marketing
Function is being used?
Selling magazines
for school
Which Marketing
Function is being used?
Borrowing Money to
Start a Lawn
Mowing Service
Which Marketing
Function is being used?
Adding Pet Sitting to
Your Baby Sitting
Services Due to
Opportunity
Objectives
• Define and describe the Seven
functions of marketing.
• Classify any marketing effort into
one of the seven functions.
Marketing is Distribution
The process of deciding where
to sell your product
Marketing is Financing
Obtaining money to
start and operate a
business
Marketing is Marketing
Information Management
Using market information so
that you can make sound
business decisions
Marketing is Pricing
Deciding the selling
price for the good or
service
Marketing is Product and
Service Management
The process of researching,
obtaining, maintaining and
improving a product in
response to market
opportunity
Marketing is promotion
The process of communicating
with buyers to either inform,
persuade or remind the
people about a product
Marketing is selling
Providing a good or service
to the customer