Download F-2 - TMCnet

C3 Global Technologies, Inc.
Jim Colthart
17427 Port Marnock Drive
Poway, CA 92064
(858) 674-1050
[email protected]
www.c3globaltech.com
Effective Marketing Strategies
• C3 Global Technologies & IP Telephony
• The Telecom Wasteland
• Challenges & Opportunities
• Powerful Marketing Processes
• Introducing an IP Telephony Company
C3
Global Technologies
• Technology marketing practice, business
development and client services
• Wireless and IP Telephony environment
• Prior experience and client requirements
• Targeted Vertical Marketing
• The Distribution Channel
The Telecom Wasteland
• Too much of a good thing!!!
• 3G or Not 3G – why bother?
• The global experience
• Today’s economic realities: reduce costs,
increase productivity, survive
• What’s the road ahead look like?
The Telecom Wasteland, cont.
• A competitive marketplace without
direction and leadership
• Disruptive technologies and business
models
• Compelling pressures for change –
technology and economics as drivers and
facilitators
C3
Global Technologies &
Targeted Vertical marketing
• A strategic marketing and business
development alliance – goals and
objectives
• Professional services for clients on an
‘outsourced’ basis – delivering sales
opportunities in selected industries to SME
clients and other organizations
The Targeted Approach
Telemarketing Firms
Marketing Consulting Firms
Pros:
Low cost leads
Increased activity
Can be used to execute part of a
marketing campaign
Cons:
No differentiation
Limited effectiveness
Pros:
Creates strategy for success
Expertise can open new markets
for products and services
Cons:
High cost of fees
No execution of strategy
Limited effectiveness
marketingpartners™
Create an effective strategy
Design a targeted campaign
Research market targets
Execute marketing campaign
Deliver qualified customer relationships
Reviewing the Client’s Needs
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Industry/Sector Research
Prospect Profile
Incentive to Meet
2003 Value Proposition
Target Market Profile
Campaign Objectives
Developing a Campaign Blueprint
• Analyze customer profiles (Wins & Losses)
• Define the “Incentive to Meet”
– Define value hierarchy
– Create wave themes
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Create the marketing strategy
Define the campaign process flow
Utilize data mining tools to define target market
Document the implementation schedule
The Challenge in Telecom
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Company Origins and Direction
OneSetPrice Products and Services
The Marketing Plan
VoIP in the SME Marketplace
Prepaid Phone Cards
Other Telecom services
The Opportunity in Telecom
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Marketing the Company
Building a Sales Force
Supporting a Distribution Network
Market Segments and Targets
Capitalizing on Technology
Creating Economic Leverage
C3
Global Technologies’
Marketing For Success
• Strategic Marketing Plan
• Tools and Techniques
• Applying the a targeted approach to specific
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sectors
Introducing a new concept in multiple markets
Marketing for Success
Q&A
For more information contact:
C3
Global Technologies, Inc.
[email protected]
Jim Colthart: (216) 496-2413