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Who is 7Studios?
We are strategic marketing and business
development experts who provide our clients
customized solutions focusing on:
– strategic needs
– tactical needs
– implementation needs
Our unique mix of services gives our clients
immediate access to smart, experienced people
without the burden of maintaining an infrastructure
internally.
May 03
© 2003 7Studios, Inc., Confidential and Proprietary
Marketing: Branding Strategy
At the core of every business is its brand.
At 7studios, we are branding experts who can help
you maximize value throughout the entire brand life
cycle. Through solid brand positioning and
competitive analyses, we can help you:
– identify compelling product benefits
– create a unique brand position
– build upon an established brand
– maximize brand strength into
long-term market share growth
May 03
© 2003 7Studios, Inc., Confidential and Proprietary
Marketing: Strategic & Tactical Plans
How do you make every dollar you spend on
marketing, look like you’ve spent a hundred?
At 7studios, we have the marketing expertise to
build strategic and tactical marketing plans that
maximize your investment and deliver results.
Whether we partner with your marketing team or
implement the plans ourselves, we customize
each marketing solution to your short-term and
long-term goals.
May 03
© 2003 7Studios, Inc., Confidential and Proprietary
Additional Marketing Services
Below are some of the marketing services that
7Studios provides for its various clients:
– Competitive analyses
– Product positioning
– Product naming
– Marketing plans
– Internal sales team communication
– Web development
– Public relations guidance & management
May 03
© 2003 7Studios, Inc., Confidential and Proprietary
Business Development
7studios assists our clients in generating new
sources of revenue through existing or new
relationships.
We have access to many contacts in different market
segments, sectors, and industries and know how to
structure deals that create substantial value for all
parties involved.
May 03
© 2003 7Studios, Inc., Confidential and Proprietary
Business Development Services
Below are some of the business development
services that 7Studios provides its clients:
– Creating the Property Profile
– Developing a strategic licensing plan
– Prospecting merchandising partnerships
– Solicitation of business proposals
– Licensee due diligence
– Negotiating license agreements
– License management
– Contract compliance
– Product design input
– Trademark protection
May 03
© 2003 7Studios, Inc., Confidential and Proprietary
7Studios Experience
Our individual experience includes working with the
following companies:
May 03
© 2003 7Studios, Inc., Confidential and Proprietary
7Studios Experience
Cynthia Neiman
A 20 year marketing veteran with expertise in strategic marketing,
branding, and public relations. Most recently, she was Executive Vice
President of Marketing at Munchkin, Inc., a leading baby products company.
Prior to joining Munchkin, she was Senior Vice President, Marketing &
Product Development for eteamz.com, the premier online community for
youth & adult amateur sports.
Prior to joining eteamz, Ms. Neiman served as Vice President of
Marketing for Mattel Media where she led marketing strategies and
initiatives for nine interactive brands including Barbie®, Hot Wheels®,
Nickelodeon®, and Intel®Play™. Her previous marketing experience
includes senior management positions at Cendant Software (previously
Davidson & Associates and now Vivendi-Universal Publishing) and IKEA,
the international furniture retailer.
May 03
© 2003 7Studios, Inc., Confidential and Proprietary
7Studios Experience
Nargess Fassih
Nargess Fassih is a business development expert with a ten year
track record of formulating and executing new business plans that generate
revenue. The ability to identify, negotiate and manage strategic
relationships has been a hallmark of Ms. Fassih’s career.
Ms. Fassih has been responsible for developing revenue generating
programs for Scholastic and other consumer products companies. Prior to
her work at 7Studios, Ms. Fassih was Vice President of Business
Development at Havas Interactive (now Vivendi-Universal) where she
managed all inbound and outbound licensing, merchandising, content
acquisition and publishing functions. Prior to becoming Vice President of
Business Development at Havas, Ms. Fassih spent four years as the
Director of Licensing & Publishing at Havas and under her leadership, she
built the department, created a Joint Venture with Simon & Schuster, and
established new relationships with third party content providers.
May 03
© 2003 7Studios, Inc., Confidential and Proprietary