Download Example of an Integrated Marketing Campaign

Example of an Integrated Marketing Campaign
STRATEGY
CUSTOMIZE
Devise a strategy that meets your
marketing and business objectives.
CRM-Ready
Leads Solutions
SmartLeadsTM
Analytics
ENHANCE EXISTING CUSTOMER DATA
Clean & Enrich Existing Customer Records
Address
Verification
Data
Cleansing
Custom
Research
Data
Appends
PRODUCE A HYBRID LIST
Customer Database + New Leads = Hybrid List
LEAD NURTURING
Conistently and meaningfully
commuicate with prospects to build
relationships and trust , ultimately
shortening the sales cycle.
Contact List
On-Demand
The Campaign Strategy is the road map for
your campaign. It ensures that your campaign activities
work to achieve the campaign's overall objectives,
acting as the reference point for evaluating the
progress and success of your campaign.
A Division of Annex-Newcom L.P.
80 Valleybrook Drive, Toronto, ON M3B 2S9
ScottsDirectories.com
Merge/Purge
Data
Suppression
Define your target audience and learn
more about them to solidify your
message and increase your effectiveness
in connecting with your audience.
Toll-Free: 1-800-408-9431
Telephone: 416-442-2010
Email: [email protected]
DEMAND GENERATION CAMPAIGN
Scott’s
eFolioTM
Send Email
Campaign
Site Retargeter
Advertisement
RENEWAL/UPSELL CAMPAIGN
Design
HTML Promo
Email
Testing
Send Email
Campaign
LEAD NURTURING CAMPAIGN
Webcast
Email
Marketing
IMPROVE RESULTS
Encourage customers to continue
doing business , spend more, and
become advocates for your brand.
Contact List
On-Demand
IGNITE RESPONSES
CUSTOMER RETENTION
GET TARGETED
Establish contact immediately and
create awareness of your brand or
product within new markets.
List Rental / CRM-Ready Leads / Clone Top Customers
Analyze, improve and repeat efforts to
grow your business and profits.
Create and distribute marketing content
that initiates participation.
Define target audiences and ensure
readiness of all contact records.
FIND NEW SALES LEADS
BRAND AWARENESS
OPTIMIZE
ENGAGE
Post-Campaign
Report
CRM-Ready
Leads Solutions
RelatedLeadsTM
Report
Landing Page
Inbound Leads Form
Reach out and grab your audience with
personalized relevant messaging, content
and offers to keep them engaged throughout
the buying cycle, encouraging conversion
and building lasting relationships.
Constantly measure, refine and improve
your marketing campaigns and
maximize your marketing spending.
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