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Global Expansion of Cracker
Barrel in India
By: Samantha Goldberg
Mr. Lieberman
Period 6
India
Location:
-Asia
Main Language
-Hindi(41%)
Population:
1,205,073,612
Cracker Barrel
Product:
-An old fashion country store and diner
Place:
-At least 1 cracker barrel in 42 out of the 50
states
Price:
-Affordable prices for families on the go.
-Less expensive than their competition.
Promotion:
-Billboards along interstates
-Interaction on social media
Cultural Factors
•
Do not have any beef on the menu because it is against Hindu religion to eat it.
•
Do not offer alcohol to Muslims.
•
Ask your guest “What they would like to drink” NOT “ Would you like ______ to
drink”.
•
Have a smoking and non-smoking section of your restaurant available for your
guest to sit at.
•
Do a buffet style rather than “sit-down” due to the uncertainty of the time of
arrival of your guest.
•
Businesses cards are the key to success for businesses in India, so always be
prepared with enough cards to hand out.
Taboos
•
Saying “Thank you” after a meal is considered inappropriate. Instead invite your
hosts out to dinner.
•
Greeting people by hugs and kisses is considered a heterosexual act.
•
Shaking hands with a women is disrespect, unless the woman initiates the
handshake
•
Standing with hands on your hips is considered an aggressive and dominating
posture.
•
White and Black wrapping paper is unlucky to them so they use red, yellow, green,
or blue.
Economic Factors
•
9.8% of population is unemployed (as of
2011).
•
Since the 90’s India has opened its
economy and allows foreign investments
is most industries.
•
Over the last 25 years, the average GDP
growth of India as been 6%.
•
Over the years India as changed from
one of the least developed economies to
global players in many industries.
Political Factors
• Federal Republic
• India is divided into 28 states and seven union territories.
• National Holiday: Republic Day, January 26th.
• English is the spoken language of their government.
Technological Factors
• 61.338 million are internet users
• 893.862 million are cellular phone
users
• India’s public TV network broadcasts
about 20 national, regional, and
local, services.
• Increasing number of broadcasts
due to the increase of the population
watching.