Download ZEFA - Zootechny Exhibition and Farm Stock Arena

ZEFA - Zootechny Exhibition and Farm Stock Arena
Vatra Dornei, Aerodrom Floreni
21th-24th of May, 2015
ZEFA`s ADVANTAGE
The only national event dedicated solely to products and services for the
animal breeding sector.
l
LIVESTOCK shows, contests and livestock auctions
Important livestock farmers traffic due to the strategic geographical
positioning, in the mountain area, at the border of Bucovina and Transilvania,
two regions with tradition in animal husbandry.
On a 250 km distance from ZEFA venue there is a basin of livestock farmers
who own a 44,32 percent from the total number of dairy and beef cattle
breeds in Romania, 32.30 percent from the number of sheep and goats, and
40,61 percent from the number of horses.
The number of animals in ZEFA`s target area in relation
to the total number of animals from Romania
ZEFA's exhibition themes
Group 1. Breeding animals: breeding programmes, reproductive technologies,
trade
Dairy and beef cattle breeds - Meat cows- Sheep – Goats- Horses/
Others
Group 2. Farm inputs, feedstuff production, fodder production and feeding
systems. Husbandry and feeding techniques
Group 3. Animal housing and shed construction. Controlled environment and
environment technology
Group 4. Milking and cooling technologies
Group 5. Technology for farmyard manure.
Group 6. Transport vehicles, transport services. Equipment and accessories
Group 7. Processing and marketing, Management services, Technical
consultancy services, Information
Green Power Salon- SEVA- Groups of products
Group S1. Biogas- production and use
Group S2 Solid and liquid biofuels - production and use
Group S3 Renewable Energy
Group S4 Decentralized power engineering
Livestock SHOWS
Presentation ring
Competitions
Auction
ZOOTECHNICS
FORUM
Conferences
Debates
SPECIAL EVENTS
Young farmer day
Why VATRA DORNEI ?
-Strategic geographical positioning Bistrita/ km
7
2
Gura Humorului/km
8
5
Borsa/km
1
0
0
Suceava/km
1
2
0
Radauti /km
1
2
0
Dej /km
1
3
0
Targu Neamt/km
1
3
0
Botosani/km
1
6
0
Pacani/km
1
6
Aerodrom Floreni – Dorna Candrenilor, next to Vatra
Dornei
- 10 hectares exhibition platform Easy access from the European road, 20 000 square meter of concrete
surface, a large car park, housing facilities.
The campaign
for attracting
farmers to
ZEFA
Zootechny Exhibition and
Farm Stock Arena
Organizer ABplus Events
The campaign for attracting farmers to ZEFA
1. Direct communication campaign with farmers
Organizers’ concern is to be present at all times at the farms and at the professional
meetings of the farmers from the region to present the event`s news, to better
understand the farmers' needs and their expectations. The team of ZEFA`s
promoters is present at the most important events of its partners: conferences and
seminars, local trades and other local events organized by farms.
2. Campaign in the specialized media
Permanent campaign during the period January – May
Lumea Satului, Profitul Agricol, Revista Ferma, Revista Fermierului, Recolta.eu, Stiri
agricole, Agraris, Agerpress, Agricultura Romaneasca, Agro Impact, Agro Romania,
Bovis Magazin, Agricultura 365, Info Group
3. Campaign through special events
Launching conference of ZEFA 2015 (October, 2014)- The event was attended by
over 300 farmers and specialists in the region
Press conference for the opening of ZEFA 2O15 (May, 2015)
The campaign for attracting farmers to ZEFA
4. Strategic partnerships with the most important farms, the main breeders
associations, Suceava County Council and ANARZ.
5. Call center campaign
The campaign for the promotion of ZEFA`s exhibition includes two extensive call
center campaigns. The campaigns will take place on January and May and aim all
the farmers with establishments in the following counties: Suceava, Botoșani,
Bistrița Năsăud, Mureș, Harghita, Maramureș,Salaj, Cluj, Iași, Neamț, Bacău and
Vaslui.
6. Outdoor advertising campaign
Outdoor advertising campaign takes place from February to May in those 12
counties and it includes: panels on the European road and in the major towns
from the region, banners and special outdoor display projects- over 100
billboards and banner displayed.
The campaign for attracting farmers to ZEFA
7. Local and regional media campaign
Campaign - from April to May
8. TV and Radio campaign
Campaign – from July to September
TVR 1 - Viata Satului, RADIO Antena Satelor, AGRO TV, Radio Iasi si Radio
Tg.Mures
9. Specialized Publications of the event
Exponews ZEFA (newspaper) distributed in 5,000 copies to farmers and
specialists (May).
Previous Editions can be found at
Organizers and breeders meeting for the presentation of ZEFA
concept
( 22th of October, 2014 - Poiana Stampei)
The ZEFA concept was presented, for the first time, in front of over 300 farmers from
Moldavia and Transylvania on October, 22.
The meeting, attended by the General Manager of ANARZ, Mr. Gheorghe Neață and the
president of Suceava County Council, Mr. Cătălin Nechifor, confirmed the farmers need
and interest for the proposed event and helped the organizers to integrate their
suggestions in the ZEFA 2015 program.
About ABplus Events
ABplus events is a company with 18 years of experience in organizing
fairs and exhibitions, in top 3 national companies in this field.
ABplus events, Agribusiness Division, oversees Agralim Club, the
community professional farmers in North Eastern Europe and organizes
annual events:
AGRALIM Farmer`s fair (outdoor agricultural exhibition, the event takes
place in the field) – Ezăreni – Didactic Station USAMV, Iași
Annual Meeting of Farmers in North-East region– SCDA Secuieni,
Neamț
Excellence in Agriculture Award Ceremony for the North-East region of
Romania, The Agriculture Forum