Download Angela Weiss CONSUMER INSIGHTS PROFESSIONAL

Angela Weiss
CONSUMER INSIGHTS PROFESSIONAL
Mobile: 206-296-3859 | [email protected]
On the web: http://www.linkedin.com/pub/angela-weiss/12/225/278
“Angela has taken research for Universal Orlando to an all-time high, delivering insight to clients that are
beyond comparison. With her diverse employment history in hospitality, construction, and food and beverage,
she can analyze data it in a way that tells a compelling story. I would strongly recommend Angela to any
company that is looking to take their marketing strategies and consumer insights to a new level.”
— Anita Hill, Manager, Consumer Insights Research Operations
Diamond Studios, Seattle, WA
Strategic problem-solver with a proven record of successfully managing multiple projects, delivering
thought leadership, and exceeding expectations in the areas of consumer insights. Motivated and
collaborative team player with excellent leadership, presentation, and communication skills. More than thirteen years
of strategic marketing experience developing customized consumer and market research solutions and translating
results into concise, actionable insights for dynamic business growth.
Areas of expertise:
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Market Research
Pricing Research
Competitive Intelligence
Operational Excellence
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Strategic Planning
Industry Trend Analysis
Quantitative Marketing
Research Analysis
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Consumer Insights
Data Validation
Brand Positioning
Project Design & Execution
PROFESSIONAL EXPERIENCE
► DIAMOND STUDIOS, Seattle, WA
2011 to Present
SENIOR MANAGER: Consumer Insights
Lead analytical team in delivering methodologically sound actionable results that improve the knowledge of the
customer, the competition, and the operating environment.
Team Leadership: Oversee the design, development, execution and analysis of all custom market research including
ongoing tracking studies and ad-hoc research for internal clients including brand marketing, sales, strategic planning,
operations and advertising.
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Coach, develop, and supervise a talented analytical team, consisting of two senior analysts and three managers.
Manage team training and development, including assigning projects, coaching, and evaluation.
Prioritize and balance staffing and departmental resources to ensure that projects are completed in a timely manner,
individual developmental goals are met, and organizational priorities are upheld.
Partner with internal Technical Team to deliver results, streamline and automate reporting, manage databases,
and source participants from proprietary panel, CRM lists, and external vendors.
Strategic Research: Partner with Strategic Planning department to generate cross-functional research and insights
regarding additional business opportunities.
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Actively participate in annual strategic assessment by providing actionable insights and recommendations based
on the competitive environment, consumer behavior, economic conditions and secondary research.
Collaborate with internal departments and external vendors to evaluate strategic options for expansion.
Evaluate product portfolio to locate underserved gaps and drivers of customer satisfaction and match those gaps
with new products, programs and messaging strategies.
MANAGER: CONSUMER INSIGHTS
2009 to 2011
Designed, developed, and executed quantitative and qualitative market research projects that addressed and
answered key business questions for diverse internal stakeholders.
Project Design, Development and Oversight: Organized, scheduled, and allocated departmental resources to
ensure simultaneous research projects were delivered in accordance with organizational priorities.
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Managed and completed multiple research projects from initial design to final analysis and report delivery.
Executed and presented over 60 in-park, online, and in-person research studies including:
 Focus groups, conjoint studies, ad testing, offer testing, concept evaluation, social listening, customer
satisfaction research, brand positioning, price testing, product evaluation and development, new concept
testing, message testing, operational procedure testing, usability testing, and wireframe testing.
Launched Sales Channel Mystery Shop Program: Created an internal program for evaluating diverse sales
positions throughout Diamond Studios.
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Started and administered mystery shopping program with 2500+ shop designs, measuring sales channel adherence to
corporate programs, sales associate behavior, and strengthening Diamond's competitive positioning.
Angela Weiss
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PROFESSIONAL EXPERIENCE (CONTINUED)
► EMERALD HOMES, Seattle, WA
2005 to 2009
SENIOR MARKET ANALYST: Corporate Sales & Marketing
Launched and led newly created department and charged with analyzing the soundness of corporate key decisionmaking. Evaluated acquisitions and markets, and worked closely with the executive team.
Data Analysis: Reviewed internal data to assess operational, marketing, and financial opportunities. Used statistical
analysis to evaluate competition and outline opportunities.
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Spearheaded company’s management and disbursement of competitive tracking information from syndicated
research sources. Created a correlating template adopted for asset committee/company use.
Performed survey design/implementation and data collection for target advertising initiatives.
Analyzed internal and external customer satisfaction data to benchmark divisions, communities and sales teams.
Financial Analysis & Strategic Planning: Analyzed financial information to produce business, industry and
economic-related forecasts related to investment decisions. Interpreted data on price, stability, future trends, risks
and economic influences. Prepared and recommended appropriate action plans.
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Managed budgets for Designs by Mercedes (internal model home decorating division).
Presented key findings and insights to senior management and involved staff.
Scrutinized purchases (demographics, marketplace, etc.) valued at over $130 million.
Competitive & Market Research: Launched focus group research, analysis and reporting centered on consumer
needs and targeted advertising. Made pricing and product mix recommendations for 3 markets.
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Used competitive research to assess over 200 sites regarding product standards. Used research to ensure that
products met or exceeded consumer expectations and fit with the competitive set.
Developed Consumer Segmentation model integrating customer psychographics and demographics. Worked with a
cross-functional team on model’s implementation into product research and development.
Project Management & Team Leadership: Led cross-functional teams from multiple departments. Allocated
projects to teams and other analysts; managed project workflows.
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Supervised junior analyst, improving their knowledge of data validation and analysis techniques.
Data & Research Vendor Relations: Managed relationships, contracts, and billing with multiple vendors.
► NORTH STAR HOMES, Seattle, WA
2003 to 2005
SENIOR MARKETING ANALYST (2004 to 2005) / MARKETING ANALYST (2003 to 2004)
Progressively assumed increased accountability that included transfers (and analysis) of two divisions. Worked with
Division President, VPs of Sales & Finance and Regional VP of Sales & Marketing.
Operational Planning & Efficiencies: Shaped operational plan to determine building and land acquisition strategy.
Oversaw primary research for operational planning and provided key research for division.
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Developed opportunity assessments; used competitive features analysis and supply-and-demand analysis to
identify disconnects between current offerings and the competitive market demands.
Slashed significant expense in Nashville by streamlining options and maximizing efficient purchasing power.
Strategic Planning Research: Provided research to isolate competitive gaps and determine opportunities.
Feasibility Team Management: Partnered with finance, operations, marketing and construction teams to prepare
new community analysis including product/feature selection, marketing plans, and pro-formas.
ADDITIONAL EXPERIENCE:
THE CROWN GROUP, Washington, DC, 1999–2003
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Research Coordinator (2000 to 2001) / Research Analyst (1999 to 2000)
EDUCATION
Master of Business Administration in Finance, SEATTLE PACIFIC UNIVERSITY, Seattle, WA
Bachelor of Arts in Latin American Studies & Anthropology, WHITMAN COLLEGE, Walla Walla, WA
COMPUTER SKILLS
Proficient in ArcGIS, Argus, Claritas, Demographics Now, Digivey, MapInfo, Market Graphics, MetroStudy, Microsoft
Office (Word, Access, Excel, PowerPoint, Outlook) Microsoft Project , Minitab, M.O.R.E., Qualtrics, Sawtooth, and SPS