Download shiyao “yoky” yu

SHIYAO “YOKY” YU
(c) 540.246.6418 (e) [email protected] (web) http://shiyaoyu.com/
(Linkedin) http://www.linkedin.com/in/shiyaoyu
SUMMARY: Self-motivated bilingual (English & Mandarin Chinese) creative sales& marketing leader looking for a full
time position/internship.
EDUCATION: James Madison University, Marketing, GPA: 3.5/4
December 2013
WORK EXPERIENCE:
•
Marketing Intern (International Channel Shanghai, Shanghai Media Group, China)
Summer 2013
• Effectively lead a 3-personnel team to research and cold-call websites and venders to seek strategic cooperation.
• Contributed to the strategic planning of two celebrity cooking shows; organized an aired event for the show.
• Successfully served as a public relations role to support the celebrity chef from Master Chef throughout the
production of the first season.
•
Leader for Networking and Knowledge (Office of International Programs, JMU) Spring 2012-Fall 2013
• Promoted to serve as the Activity Chair for 2013 to lead 9 international student leaders.
• Hosted 3 annual International Students Leadership Conferences; assisted the Nobel Peace Prize Winner Leymah
Gbowee in the 2012 conference; coordinated group activities and developed strong leadership skills.
•
Bilingual Sales Assistant (Kung Fu Komedy, Shanghai, China)
Summer 2013
• Sold tickets for comedy shows using social media; networked with professional international comedians to build a
long-term relationship for the club.
•
Quality Enhancement Plan Marketing Assistant (University Marketing, JMU)
Spring 2013
• Initiated a creative marketing campaign Ethical Cupcake Test and co-produced a sample video for the video
competition (http://www.youtube.com/watch?v=JoZBXrASGzI).
• Saved expenses by negotiating with vendors and advertising agents such as the Breeze newspaper; Coordinated 15
volunteers and successfully distributed 1,000 T-shirts and handbills in 3 days.
•
Marketing Assistant (Counseling and Student Development Center, JMU)
Spring 2012
ST
• Launched the 1 counseling program successfully aimed at improving international students’ mental health
conditions through executing a series of marketing campaigns and focus group discussions.
•
Seasonal Sales Representative (Amazing Mop, Shanghai, China)
Summer 2010
• Marketed and sold advanced microfiber mops to retail consumers; exceeded sales quota by 170%.
LEADERSHIP:
•
Head, Public Relations Officer (Co-founder)
Chinese Student & Scholars Association (CSSA), JMU
Spring 2011-Spring 2012
SKILLS:
• Mandarin Chinese: native fluency; English: fluent; French: elementary
• MS Office, Adobe Photoshop, Mac OSX, HTML, SEM, Internet & Database Marketing, Wordpress
Administration, Final Cut Pro.