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Instructions for Use Instructions for Use ISSUES MANAGEMENT CHECKLIST ISSUES MANAGEMENT CHECKLIST How do you scope an issue and manage it before it manages you? JayRay prepared the following checklist to help you evaluate whether you need to initiate action for an issue or problem. How do you scope an issue and manage it before it manages you? JayRay prepared the following checklist to help you evaluate whether you need to initiate action for an issue or problem. If you check one or more boxes, you will likely need to craft a communication plan and messages. If you check one or more boxes, you will likely need to craft a communication plan and messages. 1. 2. 3. 4. Print the Issues Management Checklist Cut around the dotted line Keep one copy for yourself Share one with a fellow communications professional The issue resulted in several complaints from stakeholders The issue involves a moral or ethical transgression You received a media inquiry about the issue Alleged criminal activity is involved or it is a matter with legal implications The issue is part of a bigger problem You’ve seen a sharp uptick in negative or critical comments on social media The issue stems from a change in routine or process that is impacting customers or key stakeholders A business or community partner closely affiliated with your organization is dealing with an issue that may affect you because of this association This is a reoccurring issue that is picking up steam Resolving this issue is overwhelming An issue can arise at any time. We recommend keeping this checklist handy so you can quickly assess any sticky situation that comes your way. Laminating or framing optional. JAYRAY.COM | 253.627.9128 1. 2. 3. 4. Print the Issues Management Checklist Cut around the dotted line Keep one copy for yourself Share one with a fellow communications professional The issue resulted in several complaints from stakeholders The issue involves a moral or ethical transgression You received a media inquiry about the issue Alleged criminal activity is involved or it is a matter with legal implications The issue is part of a bigger problem You’ve seen a sharp uptick in negative or critical comments on social media The issue stems from a change in routine or process that is impacting customers or key stakeholders A business or community partner closely affiliated with your organization is dealing with an issue that may affect you because of this association This is a reoccurring issue that is picking up steam Resolving this issue is overwhelming An issue can arise at any time. We recommend keeping this checklist handy so you can quickly assess any sticky situation that comes your way. Laminating or framing optional. JAYRAY.COM | 253.627.9128
