Download Document

yes no Was this document useful for you?
   Thank you for your participation!

* Your assessment is very important for improving the work of artificial intelligence, which forms the content of this project

Issues in Marketing Research
• The Importance of Ethical Marketing
– Ethical questions affect:
• The reliability of the research
• The researcher–marketing
manager relationship
• The nature of marketing
managers’ decisions
Copyright © Houghton Mifflin Company. All rights reserved.
7 | 28