Download PR briefing questions for new clients

Social Media - briefing template
Product and Services
1. What is your product or service(s)?
2. Who is the target audience for this product or service? Describe them.
3. What makes your product/service different?
4. What words do your clients use to describe what you do?
5. How do your clients/customers express what they need when they are looking for your
product/service?
Current Marketing Activity
1. What is your current exposure online?
2. What online platforms do you have and do you use them/how often?
3. What marketing activity do you currently do, or have done in the past?
Competition
1. Who are your key competitors?
2. What are your competitors doing that is similar/different?
Communication Objectives
1. What do we want your target audience to think, feel and do?
2. What are your key communication objectives?
3. What do you want to achieve through Social Media? eg. brand awareness, increased
sales, drive traffic to your website, develop a network of current and potential customers,
increase loyalty, establish individual credibility as industry expert…
Communication Challenges
1. What are the core business opportunities and/or challenges?
2. What are your standard FAQ’s?
Marketing Collateral
1. Do you have a written individual and company bio?
2. Do you have existing professional photos of the business owners, team and premises?
3. Do you have existing imagery in the form of graphics, logos and photos that represent
your business and services?
4. Do you have existing brochures/flyers?