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FASHION
MARKETING
DEC DIPLOMA OF COLLEGE STUDIES
DAY | 6 SEMESTERS
571.C0
This
program
is
the
most effective
way
to
learn
the fundamentals
of
Fashion
Marketing.
Each stage
of
the
marketing
process
is
developed
through
the
various
courses.
Given by professionals in the field, the Fashion Marketing courses expose students to the realities of the industry as they
receive solid training in marketing that reflects the latest strategies and practices. Canadian fashion industry employers seek
world
class
creative
entrepreneurial
graduates
who
offer
expertise
in
all
aspects
of
marketing.
As well, many opportunities arise for students to participate in varied fashion events, attend conferences and go on industry
visits.
Do you have a flair for fashion and a sound business mind?
Then this rewarding program is a perfect fit!
PROGRAM OBJECTIVES
A
career
in
marketing
culminates
in
a
management
role
within
the evolving world of fashion. Your LaSalle College training
will help you achieve goals within this multi-billion dollar
industry.
CAREER PROSPECTS
Supply:
Merchandiser,
Buyer,
Sales
Representative,
Sales
Agent
Manufacturer:
Product
Manager,
Merchandiser,
Marketing
Manager,
Customer
Sales
Representative,
Sales
Representative,
Sales
Manager,
International
Sales
Manager,
Communications/PR
Representative
Wholesaler:
Product
Manager,
Sales
Representative
Sales
Agency:
Sales
Agent
Retail:
Sales
Associate,
Store
Manager,
Junior
Buyer,
Buyer,
Private
Label
Developer/Manager,
Merchandise
Manager,
Visual
Presentation
Specialist,
Manager
Promotion:
Stylist,
Event
Planner/Coordinator,
Fashion
Show
Coordinator
FASHION
MARKETING
DEC DIPLOMA OF COLLEGE STUDIES
DAY | 6 SEMESTERS
571.C0
PROGRAM CONTENT
GENERAL EDUCATION COURSES
(660 HOURS)
3
Physical
Education
courses
3
Humanities
courses
4
Language
and
Literature
courses
2
Second
Language
courses
2
Complementary
courses
CONCENTRATION COURSES
(1770 HOURS)
COURSES
SEMESTER 1
Job
Analysis
in
the
Fashion
Industry
Computer
Lab
Fashion
Phenomena
Analysis
of
Fibers
and
Textiles
Intro
to
Fashion
Marketing
SEMESTER 2
Buying
of
Fashion
Products
Fashion
and
Society
Textile
Evaluation
for
a
Fashion
Product
Communication
Mix
Elements
Introduction
to
Accounting
Principles
SEMESTER 3
Marketing
II
-
Case
Analysis
Visual
Presentation
Strategy
Environment
and
Consumer
Fashion
Presentation
Planning
Budget
Planning
HOURS
45
45
45
45
45
75
45
45
45
60
45
45
45
120
45
SEMESTER 4
Analysis
of
Factors
Influencing
Fashion
Sales
Office
or
Store
Layout
45
45
Private
Label
Development
Data
Gathering
and
Analysis
Integration
in
Workplace
Financial
Management
Fashion
Industry
60
60
45
45
SEMESTER 5
Approach
to
Planning
45
Stock
Management
Private
Lavel
Management
Advertising
and
Promotion
Activity
Planning
Import/Export
Sales
Management
60
75
45
60
60
SEMESTER 6
Human
Resource
Supervision
and
Management
Law,
Regulations
and
Codes
-
Fashion
Industry
45
45
Integration
in
Workplace
II
Fashion
Enterprise
Project
120
120
This
program
leads
to
a
Diploma
of
College
Studies
(DEC)
(Senior
Matriculation).
Holders
of
a
Diploma
of
College
Studies
(DEC)
in
Fashion
Marketing
are
qualified
to
pursue
university
studies.
LaSalle College has reached special agreements with
numerous universities, allowing its graduates to obtain
equivalence
credits
for
courses
successfully
completed.
2000,
rue
Sainte-Catherine
Ouest
Telephone:
(514)
939-2006
Montreal
(Quebec)
1
800
363-3541
Canada
H3H
2T2
collegelasalle.com