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Marketing Coordinator
The Marketing Coordinator plans, develops, and oversees the implementation of the Torero Program Board’s
(TPB) marketing strategies and communication efforts. This position aims to find innovative ways to connect
with the USD community and raise awareness of the TPB brand. Work could be, but is not limited to, creative
promotions, social media interactions, establishing a loyalty program, and print and media marketing efforts.
General Responsibilities
Torero Program Board:
 Attend all scheduled Torero Program Board Retreats and Meetings
 Responsible for a minimum of 8 office hours per week (more hours will be necessary during certain
weeks and will vary for each TPB position)
 Meet with Torero Program Board advisor/s for professional development
 Attend and support Torero Program Board events/programs
 Manage the TPB Budget responsibly
 Mentor and train newly appointed coordinators during the spring transition period
 Complete necessary planning forms
o Budget Forms
o Marketing Forms
o Event Proposal Forms
o Event Registration Forms
o Event Planning Document
 Work with Torero Program Board advisor(s) to make any contractual agreements
 If applicable, arrange for the prompt payment of performing artists by working in conjunction with
respective Vice Chair
 Meet weekly with designated supervisor
 Abide by all University policies and procedures
Specific Responsibilities:
 Directly reports to TPB Chair
 Work closely with the TPB team, Brand Manager, and Creative Zone staff to efficiently publicize all
of the events sponsored by the Torero Program Board
 Work with the TPB Brand Manager to develop and manage promotional and media materials
including giveaways, posters, displays, kiosks, and bulletin boards
 Maintain and manage footage from events
 Ensure CRM is being utilized for events [!]
 Represent the Torero Program Board on the Associated Students (AS) Communication Board
 Maintain and improve the Torero Program Board website and Torero Orgs page and use of social
media as a communication and marketing tool
o Facebook
o Instagram
o Snapchat
 Coordinate and conduct marketing research efforts including: data analysis, survey design, and
focus group facilitation
 Establish Torero Program Board giveaway and promotional campaigns
 Maintain three (3) marketing campaigns for dead hour tabling throughout each semester
 Develop new and creative strategies to promote Torero Program Board events
Torero Program Board Eligibility
Marketing Coordinator
 Candidates must have and maintain a cumulative 2.5 GPA
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