Download Proof Points Worksheet

HopSkipDrive VP Marketing – Candidate Scorecard
Candidate: ______________________________________
MUST HAVES
PROOF POINTS that illustrate you’ve checked the box!
Digital Marketer: Strategic
& Tactical Data driven, ROI
based performance marketer;
experience managing multichannel funnels and success in
acquisition, conversion, referral,
and retention across SEO / SEM/
PPC/ Email/ Social, paid media
etc.

Domain experience in both
Consumer Web/Mobile & B2B
Marketing environments –
worked successfully in a senior
marketing leadership role within
a consumer facing, digital
business (Ideally eCommerce,
Marketplace or Subscription
model)

Startup + Growth Comfortable in an
entrepreneurial (test & learn)
environment; move quickly and
adapt strategy and tactics AND
been a key part of a successful
growth story

Thought Leadership –
Proven ability to deliver effective
marketing communications,
manage PR, content marketing
and brand-building

Team Builder – brings a
reputation for recruiting,
building and nurturing high
performance marketing teams 
Passion for the
HopSkipDrive Mission – a clear
values match with the culture

NICE TO HAVES
Proficiency with CRM and
Marketing Automation tools
and systems
Proof Points

HopSkipDrive VP Marketing – Candidate Scorecard
Offline Advertising & Media
(TV, Print, radio) proven

Academic Pedigree
