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Business Plan Positioning Marketing Plan A market-driven model for managing and marketing technology products Market Problems Market Definition Pricing Buying Process Customer Acquisition Win/Loss Analysis Distribution Strategy Buy, Build or Partner Buyer Personas Customer Retention Distinctive Competence Product Portfolio Product Profitability User Personas Program Effectiveness Market Strategy Business Planning Programs Readiness Support Competitive Landscape Product Roadmap Innovation Requirements Launch Plan Sales Process Presentations & Demos Use Scenarios Thought Leadership Collateral “Special” Calls Status Dashboard Lead Generation Sales Tools Event Support Referrals & References Channel Training Channel Support Technology Assessment © 1993-2012 Pragmatic Marketing, Inc. All rights reserved. Clients of Pragmatic Marketing are granted a limited license to use internally, for non-commercial purposes. Tactical Strategic Pragmatic Marketing Framework™