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Marketing Innovation Circle
Mobility
Sales
Service
Social
Marketing
Analytics
Work
Big data
Gamification
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Marketing Innovation Circle
Objectives
 Get into at least one Gartner Quadrant 2016
 Marketing Resource Management Quadrant
 Multi-Channel Campaign Execution Quadrant
 Integrated Marketing Management Quadrant
Theme of 2015
 Go Digital
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Innovation Circle
Team
 Divided into 3 sub teams targeting
 Pure Innovation
 Competition Neutralization
 Current Gaps and Issues
Gaps Analysis
Competitive Analysis
Simran
Rajshree
Jyoti
Pawan
Nitish
Shikha
Vaibhav
Vipin
Ritu
Saveer
Sandeep
Navna
Industry Analysis
Pulkit
Priya
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Innovation Circle
Progress So far
1.Conducted CRMnext Training for all Team Members on
Campaigns
Related Budgets and Expenses
Lead Creation on Campaign
Mailing List
Offers
Templates
Campaign Scheduling
Mail Blaster
2.Divided team and allocated into Research Area
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Innovation Circle- CRMnext Gaps
Quick Wins
1.‘Product’ on Campaign should be non-mandatory (Since
Corporate Campaigns can also be run)
2.Expense Object underutilized by Customer (Must be more
tightly integrated with Budgets)
3.Multiple Budgets on Campaigns
4.Campaign Scheduling within campaigns
5.Offers’ very loosely linked to Campaigns (i.e. Tighter
Integration functionally)
6.ROI
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of Campaign measurement
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Competition- Multichannel Campaign
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Competition- MRM
Magic Quadrant for Marketing Resource Management
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Competition- Integrated Marketing
Magic Quadrant for Integrated Marketing Management
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Innovation Circle
Enhancements
1.Visual Campaign Designer
2.Visual Segmentation
3.Marketing Content Management
4.Social Marketing
5.Campaign Content Publishing
Push of content to Client’s Content Website
Creation of Landing pages
Banner Campaign
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SSP Publishing of campaigns
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Innovation Circle
Thank You
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