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Physicist
Marketing Strategy
Bijoy G Chatterjee
National Semiconductor Corporation
408-721-2875
[email protected]
Bijoy G. Chatterjee
(1)
February 1, 2008
Best buy
Innovation team member
Captures requirements
Applies
Laws
of
Explains how
systems work
Physics
Creates practical abstractions
Utilizes Numerical methods
and Software engineering
Bijoy G. Chatterjee
(2)
February 1, 2008
A TRW Laboratory
Sunnyvale, CA 1980-1995
Primary focus Surveillance systems
150 Engineers 50 PhDs 6 Physicists
Mostly acquired from SLAC
Shooting down missiles
Powering electronics from a distance
Communicating without detection
Listening across the road
Detecting environmental anomalies
Stealth
Bijoy G. Chatterjee
(3)
February 1, 2008
National Semiconductor
Corporation
PowerWise Analog Semiconductor products
7000 employees US$2 Billion per year
Efficient power management
Signal acquisition & transmission
Human systems interface
Medical imaging
Industrial systems & control
Modeling and abstraction
Thermal transients
ESD mitigation
Bijoy G. Chatterjee
(4)
February 1, 2008
Product in demand
Curious about systems
A trusted team member
Knows
Teaches how
systems work
Laws
of
Physics
Creates usable abstractions
Proficient in Numerical methods
and Software engineering
Bijoy G. Chatterjee
(5)
February 1, 2008
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