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Transcript
Name
Mailing Addreee
Phone
Email Address
Experienced Business Development & Marketing Professional
PROFESSIONAL PROFILE
Award-winning Business Development and Marketing Professional with over 7 years of experience in Information
Technology & Marketing BPO industries. Proven expertise in creating/developing client relationships, qualified lead
generation, effective marketing communication and complex event management. Recognised by clients and supervisors for
superior performance.
KEY COMPETENCIES
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Lead Prospecting / Generation
New Business development
Client Relationship Management
Event Management and Promotion
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Marketing Communication
Market Research
Team & Interpersonal Relations
Operations & Administration
EXPERIENCE
Business Development & Marketing Executive
2008 to Present
Company, Singapore - Spearhead lead generation and marketing communication activities, for recruitment related services in
Singapore, China, India, Hong Kong, Indonesia and UAE. Ensure development of strong, multi-level and long-term
relationships with prestigious clients such as Siemens, Nestle Temasek, Deloitte, Nokia and Lafarge.
Selected Achievements:


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Significantly increased contact generation and qualified leads (by 15-20%), with very low budget that permitted only
direct marketing activities
Received responsibility for multiple regions due to excellent performance & display of relevant marketing and industry
related expertise
Revamped entire corporate website, which was not updated since inception. The effort dramatically improved quality of
the website and led to a large increase in number of visitors
Project Consultant - Marketing
2003 to 2004
Company, India - Developed and managed Go-To-Market and lead generation programmes/strategies for large Information
Technology, Bio Technology and Government clients. Effectively led and trained a team to deliver results for clients.
Selected Achievements:


Successfully executed numerous small, medium and large/executive level events for clients. Handled all operational
complexities smoothly and efficiently
Regularly received praise from clients pertaining to the quality of marketing programs and events managed
Lead Management Executive
2002 to 2003
Company, India - Increased customer base for our clients through lead generation, new client origination, contact database
management and customer surveys. Managed some of the largest corporate accounts, such as Citrix Systems.
Selected Achievements
Name, Page 2 of 2
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Created and verified a high quality database for Citrix Systems, with over 1000 contacts
Provided strong leadership & training to tele-marketing team, enabling high levels of motivation & performance
Achieved excellent customer satisfaction ratings, as evidenced by receipt of bonus from Citrix Systems and repeated
extension of services
Marketing Communications Specialist
2000 to 2002
Company, India - Drove and facilitated product launches and other marketing events, such as seminars,
exhibitions/conventions and business partner events. Involved in direct-mailer promotion activity and negotiations with
vendors/suppliers for production of merchandise and collaterals. Oversaw marketing expenses with the goal of maximising
ROI.
Selected Achievements



Organised at least 10 successful regional events in a year
Reduced expenses to 10% under budget allocation, through stringent cost management and effective negotiation with
vendors
Achieved 'Best Employee' award for outstanding performance during the year 2000
Channel Marketing & Administration Executive
1998 to 2000
Name, India - Provide administrative support and stock inventory information to re-sellers/distributors and managed front
office administrative responsibilities. Consistently received additional responsibility and exposure to different roles, due to
strong performance.
EDUCATION
CMFAS, M5, M9, HI
Singapore College of Insurance, Singapore
2009
Master of Arts, English Literature
University, India
2000
Diploma, Software Technology & Systems Management
University, India
1996