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RGM EXCLUSIVE
Architecting Brand Experiences with
Site-Direct Publisher Relationships
Our exclusive partners are at the core of each vertical and
serve as the cornerstone for high-impact programs to build
brands and engage key consumers
EPICUREAN
MOMS w/STYLE
35.0 MM UVs
60.8 MM UVs
TRAVEL
107.7 MM UVs
LUXURY
68 MM UVs
Source: comScore Key Measures Report April 2015. Includes desktop and mobile.
2
Take The Tour
OPENTABLE’S NEW LOOK
OPENTABLE SITE PROFILE
AUDIENCE
OpenTable delivers
results from quality diners
600+ PARTNERS
45
16
665,000,000
Twitter Followers
40,600
Facebook Likes
54,900
4
HOMEPAGE
1 300x250
2 950x65, 1200x85
Floating Page Overlay
1
2
The same great
reservation site you
know and love has a
new look and feel.
Now, it's easier than
ever to discover and
book your perfect
table.
5
METRO HOMEPAGE
1 300x250
2 950x65, 1200x85
Floating Page Overlay
The new site makes the
OpenTable platform
more agile and visually
appealing
1
2
6
RESTAURANT PROFILE PAGE
1 300x250, 300x600
1
Restaurant pages are
airy and de-cluttered
providing the perfect
vehicle for ads
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RESERVATION CONFIRMATION PAGE
1 300x250
1
Confirmation pages
holding valuable
reservation
information for diners
also hold spots for key
branding, direct
response and lead
gen placements
8
MULTI-SEARCH PAGE
1 300x250
1
Ads stand out on the
Multi-search result
pages, clean and
crisp for ease of use
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DINER’S CHOICE PAGE
1 300x250
2 950x65, 1200x85
Floating Page Overlay
1
2
Popular Diner’s Choice
pages include bold
overlays and medium
rectangles over a
subdued background
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EMAIL INSERT
1 300x250
Email Insertion
OpenTable Newsletter includes a
medium rectangle.
1
11
Architecting Brand Experiences with OpenTable
CUSTOM PROGRAMS & EXECUTIONS
FEATURED LIQUOR ADVERTISER
Expanded Distribution
Johnnie Walker
RGM created a custom holiday promo page
containing curated list of the best places in your city
to dine for the holidays, where you can order
Johnnie Walker.
The promo page included key features encouraging
users to give Johnnie Walker as a holiday gift.
Program Elements
u  OpenTable Promo Page
u  Key Markets: New York, Los Angeles, Miami, New
Jersey, San Francisco, Chicago
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FEATURED AUTO ADVERTISER
Lead Generation
Audi Stray The Course
RGM created a high impact portrait unit that brought Audi's "Stray the
Course" campaign to life with a spontaneous dinner reservation
capability through OpenTable. The in-banner OpenTable API
functionality allowed users to make a same night reservation at local,
premium restaurants.
RGM coordinated with a featured restaurant in 5 markets to develop a
"Stray the Course" menu to be offered to diners during the campaign.
Social media buzz from Audi and the featured restaurants helped to
support the unique “Stray the Course” messaging during the flight.
Program Elements
u  OpenTable API
u  Key Markets: New York, Boston, Chicago, Dallas, and Los Angeles
u  Branded Secret Menus at Select Restaurants
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FEATURED ENTERTAINMENT ADVERTISER
Ticket Sales & Email Acquisition
The Best of Me: Dinner and a Movie
The dinner and a movie program was created to
promote the theatrical release of Best of Me movie
allowing users a one-stop shop for planning their night
out.
The page included the OpenTable and Fandango API
allowing users to book their dinner reservations and find
their movie tickets all in one place.
Program Elements
u  OpenTable API
u  Fandango API
u  Sweepstakes
u  Facebook and audience-targeted media
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FEATURED RETAIL ADVERTISER
Awareness & Audience Alignment
Tiffany for the Holidays
RGM created a holiday promo page with curated lists in
top markets including the most romantic restaurants for the
holiday season.
Celebrating fine dining and fine jewelry, the fully-branded
page included a product slideshow and a store finder.
Program Elements
u  Product Guide
u  Tiffany boutique finder
u  Curated restaurant lists
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FEATURED TRAVEL ADVERTISER
Hotel Booking
Hilton Hotels & Resorts
RGM created co-branded custom restaurant lists
featuring OpenTable restaurants in Hilton Hotels &
Resorts across the U.S.
Program Elements
u  Included national Hilton properties
u  Integrated with Hilton’s social accounts
u  Promoted Spotify playlists tied to the Hilton
restaurant experience
u  Included video tours of Hilton’s culinary experiences
u  Featured travel package content
u  Drove hotel and restaurant bookings nationwide
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