Extra Curricular Activities: DECA (Distributive Education Clubs of America) is a national association for Marketing Students. It was formed in 1946 to improve the education of students in business subject areas, in particular marketing, entrepreneurship, and management. DECA students also have the opportunity to attend leadership conferences, participate in DECA competitions in which they have the opportunity to apply knowledge learned in the classroom and gain skills for the future, and win scholarships. The mission of DECA is to enhance the co-curricular education of students in marketing, entrepreneurship, and management. DECA help students develop skills and competence for marketing careers, build selfesteem, experience leadership, and practice community service. Membership Information Membership Requirements: Students must be enrolled in a marketing, entrepreneurship, or management class. Students should be interested in a career in hospitality, sales and service, business administration, marketing and/or entrepreneurship. All members pay dues of $20.00 (fall) $25.00 (spring) (broken down as follows: State Dues: $4.00 ~ DECA Inc. Dues: $8.00~ Local Dues: $8.00$13.00) All members join through the high school they are attending. The annual membership year runs from July 1st through June 30th. Sol C. Johnson High School Marketing Department “NOT TO EQUAL, BUT EXCEL” Instructors: Mrs. Bettina Polite Tate, MPA, EdS CTAE Department Co-Chair, 2011 Teacher of the Year, 2011 GA Marketing Teacher of the Year, 2011 GA Top Ten Teacher of the Year Marketing and IB Business & Management Instructor Phone: 395-6400 x 730612 email:[email protected] Office Hours: planning period and 3:00 to 3:30 Tutorial: Wed. 3:00-4:00 Mrs. Linda Green Marketing Instructor, 2011 GA Outstanding Educator, Jefferson Awards Advisor Phone: 395-6400 x 730613 email:[email protected] Office Hours: planning period and 3:00 to 3:30 Tutorial: Wed. 3:00-4:00 Why Join? *Meet new people*go on fieldtrips* *earn scholarships*job opportunities* *community service*earn awards* If you would like more information about DECA, please visit the website: http://www.deca.org/states/hs/1.php3?state=Georgia Sol C. Johnson High School Marketing Department 3012 Sunset Blvd. Savannah, GA 31404 Phone (912) 395-6400 Fax (912) 303-6418 Mission: The mission of the SCJ marketing department is to equip marketing students with the necessary skills in marketing and business to allow students to enter the job market and pursue post secondary programs of study confidently. Students will acquire skills that will allow them to successfully be productive in a challenging and ever changing business society. Marketing, Sales, & Service Academy Course Offerings Prerequisites for all Marketing Pathways Course: 08.47400 Marketing Principles Prerequisite: computer applications Description: Addresses the ways in which marketing satisfies consumer and organizational needs and wants for products and services. Students develop an understanding of basic marketing concepts and the role of marketing in business. They develop skills n applying economic concepts to marketing, distribution and logistics, marketing information management, product/service planning, pricing mixes, promotional strategies, and personal selling. Credit: 1 Marketing Management Pathway Course: 08.47500 Advanced Marketing Prerequisite: 08.47400 Marketing Principles, computer applications Course Description: Advanced Marketing builds on the principles and concepts taught in Marketing Principles. Students assume a managerial perspective in applying economic principles in marketing, examining distribution and logistics, marketing information management, developing product/service planning, pricing mixes, promotional strategies, purchasing, professional sales and personal selling. Credit: 1 Course: 08.4360099 Entrepreneurship: Building a Business PREREQUISITE: Marketing Principles COURSE DESCRIPTION: Entrepreneurship: Building a Business, an imperative component of a strong economy, is based on individuals who are creative thinkers and risk takers. Therefore, students in this entrepreneurship course focus on recognizing a business opportunity, starting a business based on the recognized opportunity, and operating and maintaining that business. This course begins by moving students from the typical “what is” educational focus to the “what can be” focus. Preparation of a business plan allows students to apply the functional areas of accounting, finance, marketing, and management to the planned business, as well as to the legal and economic environments in which a new venture operates. This course may be taken as a part of a student’s Marketing Pathway or may serve as a stand alone course for students in other disciplines wishing to explore business ownership. Credit 1 Marketing Promotion & Communication Pathway 08.4720099 Professional Sales & Promotion Prerequisite: 08.47400 Marketing Principles Course Description: This course focuses on the performance of key responsibilities required in a retail environment. Students develop skills in pricing, visual merchandising, advertising, special promotions, professional sales, and customer service. Credit: 1 08.47900 Marketing via the Internet Prerequisite: 08.47400 Marketing Principles Course Description: Marketing via the Internet covers all functions of marketing from the standpoint of conducting business on the Internet. Students develop skills in using the Internet as a marketing tool, conducting a marketing analysis via the Internet, planning marketing support activities, managing an Internet marketing campaign, managing/owning a business via the Internet, and analyzing the impact of the Internet on global marketing. Johnson High’s class is taught via Black Board Vista in collaboration with Savannah State University. This is the capstone class for the Marketing Management Pathway Credit: 1 Other Courses Prerequisite: 08.474 Marketing Principles (preferred for Non-IB students) or Teacher Approval Course Description: IB Business and Management (SL) is a third or fourth year course in the Marketing Program. It can also be a sixth subject course for junior or senior IB students. One of the major objectives of IBBM SL is to prepare the IB student for the SL exam in May. This course will help students gain an understanding of the dynamic nature of business and organizations. We will explore how and why organizations are formed, roles of individuals and groups, and current challenges organizations face from social and technological changes. Specific topics that will be covered are marketing, finance, and human resource management. IB students will be required to complete an Internal Assessment written assignment. Work Based Learning Opportunities Communications Explorer Post 08.09100 Marketing Co-op/ Internship I 08.09200 Marketing Co-op/Internship II Points of Pride MEGA FEST- Is an annual open house event planned and coordinated by the marketing department. The Mega fest event is an effort to help newcomers to Johnson High School get a jumpstart on the upcoming school year. This event also showcases academic departments and student organizations. Taylor Glisson Project- The marketing and business departments coordinated several fundraising activities to raise money for an injured student athlete. $10,000 was raised to show our love and support for Taylor and his family. Smasher Marketing Firm- Advanced marketing students develop marketing plans and promotional/sales campaigns for local small businesses. Smasher Stop & Shop School Store- Members gain selling, promotion, customer service, retail management, book keeping and inventory skills. Regional Awards 2007:1st Place Region Winner Marketing Decision Making and 3rd Place Region Winner Job Interview State Awards 2007: 2nd Place State Winner Marketing Decision Making and 6th Place State Winner Job Interview (2007) Regional Awards 2008: 1st in Business Speech, 2nd in Sports & Entertainment Marketing, 2nd in Entrepreneurship Test, 3rd in Job Interview. 2nd in General Marketing Test, 3rd in Marketing Decision Making, 3rd in Accounting Applications Test, 2nd in Marketing & Business Foundations Test State Awards 2008: 3rd place DECA Quiz Bowl, Diamond Level Chapter Award, Gold Level Chapter Award, Largest Percent Increase in Membership 20072008, 100+ Membership Award, #14 In Georgia’s Top 25 DECA Chapters District Awards: Largest CTSO, Outstanding Excellence in CTAE Month Promotion and CTSO. Regional Awards 2009: 22 competitors place 1-3 in their event categories. State Awards 2009: Outstanding Participation Award, #16 DECA Top 25, 100+ Membership Award, Gimme 10 Award Ambassadors SCCPSS District Career Expo SCJ 100 Mentoring Program in partnership with 100 Black Men, Inc. Partnerships: Savannah Sand Gnats, Gulfstream, UPS, Learning for Life, Men”s warehouse, Publix, Caldwell Banker, Pat Mathis Construction, Savannah’s First Black Ladies, Savannah State University, Armstrong Atlantic State University, Savannah Tech, JCM Animal Care, SCAD, AWOL, & More!