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LEEDS GRAND THEATRE AND OPERA HOUSE LTD
JOB DESCRIPTION
HEAD OF COMMUNICATIONS (Maternity Cover 1 year), Leeds Grand Theatre,
City Varieties Music Hall, Hyde Park Picture House.
POST(S) TO WHICH DIRECTLY RESPONSIBLE
Theatres Director, Leeds Grand Theatre and Opera House Ltd.
POST(S) FOR WHICH DIRECTLY RESPONSIBLE
Marketing Manager, Leeds Grand Theatre; Marketing Manager, City Varieties Music
Hall; Box Office Manager, Leeds Grand Theatre, Press and PR Manager and Digital
Communications Manager
PURPOSE OF JOB
To take a strategic lead on the marketing and sales functions of Leeds Grand
Theatre, City Varieties Music Hall and Hyde Park Picture House; to manage the Box
Office function for all three venues.
RESPONSIBILITIES

Lead the team to develop the business, increase income and create positive
awareness locally, regionally and nationally of Leeds Grand Theatre, City
Varieties and Hyde Park Picture House in order to deliver the vision of the
Board of Trustees, as defined by the Board and the Theatres Director.

Ensure continuity of service levels on the ticketing system (Audience View)
and provide the necessary analysis of data that supports marketing and
budgetary planning.

Be the first point of contact for the personnel function relating to marketing
and box office staff. Be responsible for the effective management and
motivation of these staff, including recruitment, professional and personal
development, and performance monitoring.

Support the Marketing Managers to plan creative and innovative marketing
campaigns across the venues and tailored to the needs of each venue and its
target audiences.

Ensure the high quality and efficient delivery of all day to day marketing
activities, including audience development, copywriting, design, print, all
media including outdoor advertising, direct mail, internet and email
communication and any other promotional activities in line with the vision of
the company.

Support the PR Manager in the effective management of media campaigns,
maximising coverage for all venues through all channels.

In the event of a potential negative PR incident, work with the PR Manager to
ensure that appropriate messages and statements are agreed, prepared and
issued as appropriate and liaise with all relevant Senior Managers, Board and
staff to ensure consistency.

Ensure positive and productive relationships are maintained with all major
stakeholders including resident companies, visiting companies, funders,
media and relevant regional and national development agencies

Support the Digital Communications Manager in updating and managing the
Leeds Grand Theatre and City Varieties websites. To include planning future
development work as well as making improvements based on customer
feedback where possible.

Liaise with the General Manager at Leeds Grand Theatre and City Varieties
on pricing structures and programming to ensure audience and income
targets are achieved

With the Box Office Manager and Deputy Box Office Managers ensure
customer service levels are maintained and that staff are up to date with
training and procedures

Provide support for Box Office function at Hyde Park Picture House as
required

Work with the General Manager and Administrator at Hyde Park Picture
House to deliver increased audiences and greater awareness of the venue

Manage the complaints procedure for both Leeds Grand Theatre and City
Varieties, including responding to all complaints, monitoring customer
satisfaction surveys and providing information to the Board and Senior
Management.

Oversee marketing support for the business development and learning
functions as required.

Keep abreast of new and relevant marketing and sales techniques including
new and emerging media.

To use Audience View to maximise individual giving across all three venues

Be accountable to and work effectively with the Theatres Director, ensuring
constructive debate and effective decision making.

Work effectively as part of the senior management team of the company.

Play an advocacy role by representing the team and the Company at relevant
external and internal meetings.
PERSON SPECIFICATION
Detailed below are the skills, experience and knowledge that applicants are required
to demonstrate in applying for the post. The ‘Essential Requirements’ indicate the
minimum requirements and applicants lacking these attributes will not be considered
for the post. The points detailed under ‘Desirable Requirements’ are additional
attributes to enable the applicant to perform the position more effectively or with little
or no training. They are not essential, but may be used to distinguish between
acceptable candidates.
ESSENTIAL REQUIREMENTS:
1. Successful and proven track record in developing marketing and promotional
strategies, audience development and innovative campaign management.
2. Good working knowledge of a computerised/internet box office system.
3. Proven skills and experience in copywriting, design, print, radio and outdoor
advertising, direct mail, internet and e-mail communication.
4. Effective financial management skills including the ability to set and meet
budget targets.
5. Ability to demonstrate motivation, inclusivity, and experience of team
management.
6. Excellent planning, communication, presentation, negotiation and networking
skills.
7. Knowledge of the principles of consultation and engagement with customers
and potential customers.
8. Ability to demonstrate an understanding and awareness of the heritage of the
venues and their unique selling points.
9. Experience in delivering marketing in a cultural environment.
10. Experience in brand development and a strong visual sensibility.
11. Ability to work flexibly and imaginatively, as well as the ability to meet deadlines
under pressure.
12. Commitment to and a passion for culture and the performing arts.
13. Commitment to equality and diversity.
DESIRABLE REQUIREMENTS:
1. CIM (Chartered Institute of Marketing) or other relevant professional
qualification.
2. Ability to demonstrate a commitment to developing the role of the company in
the cultural offer of the city
3. Experience of managing marketing and communications for a major capital
fundraising campaign