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JOB DESCRIPTION (as at September 2015)
Job Title:
MARKETING AND COMMUNICATIONS MANAGER
Responsible to:
Head of Marketing and Communications
Responsible for:
Marketing and Media Assistant, Graphic Designer
Functional Liaison:
All College Directors, Department Heads, Managers, Centre
Heads, teaching and Support Staff
External suppliers of marketing services
Main Purpose:
To lead on and contribute to the development and assist in the
implementation of the marketing vision in support of the
College business strategy.
Main Duties and Responsibilities
The following duties are not shown in order or priority or frequency, nor is the list
comprehensive, but rather an indication of the type and level of duties expected of the post
1
Deputise for the Head of Marketing & Communications in their absence.
2
Support the Head of Marketing with the development and implementation of
marketing strategies and activities.
3
Act as a central point of contact for other departments within the College for all
marketing and communications enquiries and provide appropriate support when
required.
4
To work with internal and external suppliers to develop a range of marketing
materials to support wider campaigns for all target markets.
To line manage the Marketing and Media Assistant and Graphic Designer.
Ensuring high performance and output
5
6
Work closely with the Events Officer, Digital Marketing Officer and Media and
Communications Office to ensure marketing campaigns are fully integrated
across all channels to maximise effectiveness.
7
Project lead on all the marketing and management of the STEM Accelerator
Programme.
8
9
Responsibility for ensuring that work carried out by designers (either in-house or
external suppliers) is consistent, accurate and timely. Ensure the creative panel
is fit for purpose and offering optimised value for money.
Work closely with new and existing suppliers ensuring best value and quality.
10
Work with all members of the Marketing and Communications team to develop
and implement innovative, high return and cost effective campaigns to promote
all areas of the College.
11
Assist the Events Officer in the co-ordination and organisation of high profile
Open Events and any other exhibitions and events that the College may
participate in (especially Celebration of Achievement and Graduation Ceremony)
to support the marketing vision
12
Provide a flexible resource to the Head of Marketing & Communications to help
cope with peak work load.
13
Liaise with all Directors, Heads of Departments, centre heads, guidance staff,
programme managers and business managers to provide appropriate marketing
and communications support.
14
Contribute to, and implement marketing campaigns to deliver the College
strategic plans. The campaigns will address all key aspects of the community,
schools and employer sectors against defined priorities. Work on specific and
highly focused campaigns to reach and win new customers and retain existing
customers in target sub segments.
15
Review and report on marketing campaign progress, contributing to the building
and updating of the marketing information system. Use marketing intelligence
and insight in a real way to direct activity.
16
Maintain comprehensive and quantitative records of all market activities under
his/her control in order to track effectiveness and redirect activity as required.
17
Work as a flexible and supportive member of the Marketing and
Communications team
18
Arrange photoshoots and oversee the photography panel
19
Have a excellent understanding of marketing principles and also the College
structure and organisation so that an appropriate and timely response can be
made to the wide range of issues and challenges which arise and which require
considerable initiative.
20
Be responsible for own health and safety at work and comply with the College’s
health and safety policy at all times.
21
Adhere to the Risk Management Policy and notify the line manager of any
identified risk.
22
Undertake any other duties as directed by the Principal or by delegated
authority.
Person Specification
QUALIFICATIONS Excellent standard of general education.
Minimum of Level 3 qualification or equivalent in Media, Business
or Marketing.
A Marketing or Business degree
EXPERIENCE
Marketing and communication experience of developing and
delivering professional and creative services.
KNOWLEDGE
AND SKILLS
Competency in the use of Microsoft Office.
Excellent written and verbal communicator with track record in
building strong personal links within the company and customer
organisations.
Good knowledge of Mac computer.
Knowledge of the market and customer segments for FE Colleges
Knowledge of trends and developments in school, FE and HE
training and education environments (Desirable).
Knowledge of development and delivery of learning and training
materials. Understanding of the print process. (Essential
TRAINING
Willingness to undertake any further training or development as,
or when, appropriate.
PERSONAL
QUALITIES
Outgoing, well organised and self starting.
Flexibility and adaptability.
Demonstrable leadership qualities
Used to multi tasking and managing projects under pressure.
Salary and Conditions of Service
1. Salary up to £27,771 (scale 7) dependant on experience and qualifications.
2. Hours of work: 37 hours per week.
3. Holidays – 24 days per annum plus public holidays - rising to 29 days on completion of
five years service.
4. New appointments to the College are subject a 12 month probation period.
5. Contributory pension with the Local Government Pension Scheme run by Suffolk
County Council.
6. This College is committed to safeguarding and promoting the welfare of young people
and vulnerable adults and expects all staff and volunteers to share this commitment.
7. This job description is current at the date shown. It may be changed from time to time
in negotiation with the post holder.
Further Information
Apply on-line via www.west.suffolk.ac.uk or send completed application forms to the Head
of Human Resources, West Suffolk College, Out Risbygate, Bury St Edmunds, Suffolk,
IP33 3RL.
Closing date for applications: 8 April 2016
Interviews will be held on: 19 April 2016
In accordance with the Equality Act 2010 the College operates a policy of equality and
diversity which protects employees, students, and people who access the College’s goods,
services and facilities, from discrimination on the basis of ‘protected characteristics’, which
include: age; disability; gender reassignment; marriage and civil partnership; pregnancy
and maternity; race (colour, nationality and ethnic or national origins.); religion or belief;
sex; and sexual orientation.