JOB DESCRIPTION (as at September 2015) Job Title: MARKETING AND COMMUNICATIONS MANAGER Responsible to: Head of Marketing and Communications Responsible for: Marketing and Media Assistant, Graphic Designer Functional Liaison: All College Directors, Department Heads, Managers, Centre Heads, teaching and Support Staff External suppliers of marketing services Main Purpose: To lead on and contribute to the development and assist in the implementation of the marketing vision in support of the College business strategy. Main Duties and Responsibilities The following duties are not shown in order or priority or frequency, nor is the list comprehensive, but rather an indication of the type and level of duties expected of the post 1 Deputise for the Head of Marketing & Communications in their absence. 2 Support the Head of Marketing with the development and implementation of marketing strategies and activities. 3 Act as a central point of contact for other departments within the College for all marketing and communications enquiries and provide appropriate support when required. 4 To work with internal and external suppliers to develop a range of marketing materials to support wider campaigns for all target markets. To line manage the Marketing and Media Assistant and Graphic Designer. Ensuring high performance and output 5 6 Work closely with the Events Officer, Digital Marketing Officer and Media and Communications Office to ensure marketing campaigns are fully integrated across all channels to maximise effectiveness. 7 Project lead on all the marketing and management of the STEM Accelerator Programme. 8 9 Responsibility for ensuring that work carried out by designers (either in-house or external suppliers) is consistent, accurate and timely. Ensure the creative panel is fit for purpose and offering optimised value for money. Work closely with new and existing suppliers ensuring best value and quality. 10 Work with all members of the Marketing and Communications team to develop and implement innovative, high return and cost effective campaigns to promote all areas of the College. 11 Assist the Events Officer in the co-ordination and organisation of high profile Open Events and any other exhibitions and events that the College may participate in (especially Celebration of Achievement and Graduation Ceremony) to support the marketing vision 12 Provide a flexible resource to the Head of Marketing & Communications to help cope with peak work load. 13 Liaise with all Directors, Heads of Departments, centre heads, guidance staff, programme managers and business managers to provide appropriate marketing and communications support. 14 Contribute to, and implement marketing campaigns to deliver the College strategic plans. The campaigns will address all key aspects of the community, schools and employer sectors against defined priorities. Work on specific and highly focused campaigns to reach and win new customers and retain existing customers in target sub segments. 15 Review and report on marketing campaign progress, contributing to the building and updating of the marketing information system. Use marketing intelligence and insight in a real way to direct activity. 16 Maintain comprehensive and quantitative records of all market activities under his/her control in order to track effectiveness and redirect activity as required. 17 Work as a flexible and supportive member of the Marketing and Communications team 18 Arrange photoshoots and oversee the photography panel 19 Have a excellent understanding of marketing principles and also the College structure and organisation so that an appropriate and timely response can be made to the wide range of issues and challenges which arise and which require considerable initiative. 20 Be responsible for own health and safety at work and comply with the College’s health and safety policy at all times. 21 Adhere to the Risk Management Policy and notify the line manager of any identified risk. 22 Undertake any other duties as directed by the Principal or by delegated authority. Person Specification QUALIFICATIONS Excellent standard of general education. Minimum of Level 3 qualification or equivalent in Media, Business or Marketing. A Marketing or Business degree EXPERIENCE Marketing and communication experience of developing and delivering professional and creative services. KNOWLEDGE AND SKILLS Competency in the use of Microsoft Office. Excellent written and verbal communicator with track record in building strong personal links within the company and customer organisations. Good knowledge of Mac computer. Knowledge of the market and customer segments for FE Colleges Knowledge of trends and developments in school, FE and HE training and education environments (Desirable). Knowledge of development and delivery of learning and training materials. Understanding of the print process. (Essential TRAINING Willingness to undertake any further training or development as, or when, appropriate. PERSONAL QUALITIES Outgoing, well organised and self starting. Flexibility and adaptability. Demonstrable leadership qualities Used to multi tasking and managing projects under pressure. Salary and Conditions of Service 1. Salary up to £27,771 (scale 7) dependant on experience and qualifications. 2. Hours of work: 37 hours per week. 3. Holidays – 24 days per annum plus public holidays - rising to 29 days on completion of five years service. 4. New appointments to the College are subject a 12 month probation period. 5. Contributory pension with the Local Government Pension Scheme run by Suffolk County Council. 6. This College is committed to safeguarding and promoting the welfare of young people and vulnerable adults and expects all staff and volunteers to share this commitment. 7. This job description is current at the date shown. It may be changed from time to time in negotiation with the post holder. Further Information Apply on-line via www.west.suffolk.ac.uk or send completed application forms to the Head of Human Resources, West Suffolk College, Out Risbygate, Bury St Edmunds, Suffolk, IP33 3RL. Closing date for applications: 8 April 2016 Interviews will be held on: 19 April 2016 In accordance with the Equality Act 2010 the College operates a policy of equality and diversity which protects employees, students, and people who access the College’s goods, services and facilities, from discrimination on the basis of ‘protected characteristics’, which include: age; disability; gender reassignment; marriage and civil partnership; pregnancy and maternity; race (colour, nationality and ethnic or national origins.); religion or belief; sex; and sexual orientation.