Download International Marketing Management (MIMM)

International Marketing Management (MIMM)
The Master’s Programme in International Marketing Management integrates marketing, international business and
technology management disciplines to address the needs of global firms operating in turbulent environments facing
growing challenges in their marketing management. The programme focuses especially on the management of global
knowledge-intensive innovation activities from marketing perspective, and is thus tailored for future marketing
managers operating in international environments. International marketing management is seen as the centerpiece
and combinatory element of the many operations a firm must conduct and coordinate in the globalized world. The
programme aims to combine the most important areas of strategic marketing, international business and technology
management. The demand for this specialized competence is strong, and the unique combination of know-how
should ensure the employability of the student after graduation. International Marketing Management graduates have
found professions in a broad range of firms and sectors: marketing, international business, product development,
sales, logistics, international service business, consulting, and market research. The job titles include Marketing
Manager, Export Manager, Area Manager, Subsidiary Manager, Project Manager in International Marketing, and
Business Development Consultant, for example.
The overall purpose of the MIMM programme is to provide the students with knowledge, skills, values and attitudes in
marketing management. The programme builds on previous studies at the undergraduate level in marketing,
international business and/or technology management. After completing the programme, students will be able to:
understand and assess the challenges of turbulent business environments
evaluate and design strategies in such environments either in marketing, international business and/or
technology management fields and in their intersection
apply relevant business skills
choose relevant additional knowledge and skills to support subject based expertise and international
readiness
conduct an independent scientific research project and report it
utilize strong analytical skills and apply tools required for professional practices
show a global, innovative, market-oriented and ethical mindset.