Download DMSM15 - Houston Energy Insider

DARMAINE MATTOX, MBA/MKT
Phone: (281) 619-4964 Email: [email protected]
-SUMMARYOver fifteen years of marketing and sales experience in multiple industries, such as energy, medical, real estate, and
higher education. Specialties include business development, creating integrated marketing campaigns, sales management,
market research, project leadership, and lead generation for small to large companies.
-EXPERIENCE11/14- Present- HOUSTON ENERGY INSIDER (www.houstonenergyinsider.com)
Digital Marketing/Business Development Manager- Houston’s #1 source for all things energy (initiated campaign)
 Create, communicate, and implement HEI's vision, mission, and overall direction
 Formulate, implement, and track the strategic plan that guides the direction of the business
 Maintain awareness of both the external and internal competitive landscape, opportunities for expansion,
customers, markets, new industry developments and standards, and so forth
 Represent HEI in professional association responsibilities and activities
 Generate demand via website, email, social media, & SEO as well as generating, nurturing and monitoring leads
in the sales funnel
 Implement, manage, and track inbound/outbound marketing strategies as well as write articles for blog, oversee
work of blog contributors & monitor performance by evaluating site metrics/analytics
 Create, manage, and segment email list and implement/manage email marketing campaigns and e-newsletters as
well as A/B testing to increase engagement
 Build and maintain relationships with media partners and sponsors
01/13- Present- BRAND MD MARKETING CONSULTANTS, Sugar Land, Texas (www.brandmdmarketing.com)
Marketing Consultant- Honored with the 2013 & 2014 Best of Sugar Land Award
 Communicate BrandMD’s vision and develop strategies to achieve goals and create brand awareness
 Partner with companies to obtain knowledge on industry specific business offerings, products, and/or services to
understand both missions and messages communicated by brands
 Create and initiate integrated marketing campaigns for clients
 Perform market research to reduce risk and cost in decision making and planning
 Manage social media accounts and the website and update accordingly
 Evaluate business partner’s current marketing strategies for effectiveness, efficiency, and implementation and
provide recommendations
 Plan, execute, and monitor brand messages to create or enhance customer relationships
07/07- 06/15- UNIVERSITY OF PHOENIX, Houston, Texas (www.phoenix.edu)
Sr. Sales Rep/Sales & Marketing Manager- Honored with the top performer awards in several quarters
 Developed marketing plans for multiple target audiences, identified the appropriate marketing mix to reach and
convert audiences. Managed the budget for each vertical
 Managed internal/external cross-functional team efforts to ensure quality, on-time delivery of marketing programs
across multiple channels
 Managed Houston website, online reputation, SEO, PPC, Google Analytics, Marketo, & Salesforce
 Drove leads and revenue for product groups within Continuing Education, such as associates, bachelors, masters,
or doctoral degrees by implementing demand/visibility via eblast & email campaigns to nurture leads in the sales
funnel
 Content development & customization based on customer segments, A/B testing as well as customer retention
strategies to bring back former students to finish current program or enroll in a graduate program
 Set-up and attended off campus lunch and learn presentations for future prospects in professional & industrial
settings
 Implement & nurture campaigns for student acquisition, retention, and engagement as well as managing list from
various databases to optimize performance tracking
 Generated more than $20 million in sales for the school over my seven year tenure
 Exceeded monthly sales expectations on a consistent basis as both a manager and sales rep
 Made outbound calls both cold and warm to prospective students
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Originated & closed new business from excellent service with referral generation and conversions
Overcame objections and concerns with prospective students that were apprehensive about moving forward
Hired, managed, coached, and trained a team of 12 sales representatives
Held team meetings and discussed weekly and monthly goals
Performed quarterly and annual performance reviews
Partnered with campus leaders to discuss goals and create new marketing campaigns and initiatives
1/05- 3/08- ELITE MORTGAGE & REALTY CORPORATION, Houston, Texas
Mortgage Sales Consultant- Honored top performer in sales by exceeding expectations consistently
 Called on leads of prospective clients, open house presentations, created sales collateral and marketing strategies
 Originated new business through referrals from previous satisfied customers
 Attended closing to walk clients through paperwork
 Established relationships with lending institutions for financial products
09/03-02/05- SUMMIT AMBULATORY SURGICAL CENTER, Houston, Texas
Billing Supervisor
 Calculated payment arrangements and settlements on accounts according to company guidelines
 Managed billing relationships with insurance providers and patients
 Collected outstanding debt up to 120 days old from date of service
 Hired, trained, coached and supervised billing clerks and coders
 Established and maintained relationships with doctors, nurses, and support staff
01/02-08/03- TEXAS MUTUAL INSURANCE, Houston, Texas
Medical Review Claim Auditor
 Reviewed and made decisions on workers compensation medical claims
- EDUCATIONUNIVERSITY OF PHOENIX-HOUSTON CAMPUS, Houston, Texas
Master of Business Administration with a Marketing Concentration
UNIVERSITY OF HOUSTON-DOWNTOWN, Houston, Texas
Bachelor in Business Administration/Business Management
- SKILLSWeb Analytics: Yahoo Analytics, Webtrends, Omniture SiteCatalyst, Google Analytics, Eloqua, Marketo; Web
development technologies include HTML, ASP.Net, JavaScript, CSS; Paid Search, SEO, Banner ads, Email marketing
and AdWords campaign management. Management experience: Staff development: Coaching and critical thinking:
Customer retention: Ability to lead in an environment of change: Public speaking: Proficient written & verbal
communication skills: Ability to adapt and learn quickly: Sales, marketing and business development professional.